Scatter Editorial Desk

Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....

Customer journeys are no longer linear. With the proliferation of online business, multiple customer touchpoints have emerged. From websites to emails, and e-commerce platforms to social media channels, a prospective customer can get in touch with you anywhere, anytime. It is the seamless interconnection of these touchpoints that get a customer onto the purchase bandwagon......