Scatter Editorial Desk
Apr 2019
Dissecting the art of gaining customer referrals
3 min read
Ever purchased a product or a service solely because someone you knew suggested it? You’re not alone. Ninety-two per cent of customers trust earned media, such as customer referrals and reviews, over other advertising forms. What does this translate to for brands? Significantly lower marketing and advertising cost, as they enjoy high and continued returns without pumping in.....