Scatter Editorial Desk
Aug 2019
Tips to create a brand tagline that connects with audiences
2 min read
“Branding is what people say about you when you’re not in the room” –Jeff Bezos The terms brand and tagline are often used interchangeably today. Even though a tagline does not entirely define the brand, it is a step towards making a powerful brand identity. Which is why when you hear the lines ‘The Happiest.....
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Apr 2018
Great content marketing examples for audience engagement Vol. I
3 min read
Brands want to become publishers and producers of content. Marketers have finally acknowledged that good content is the way to a consumer’s heart; it is essential to drive audience engagement and conversations. Keeping content consumers ‘engaged’ means a couple of things. There are presentation aspects to be considered. The content should be interesting, meaning it.....
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Mar 2018
Creating successful branded content for your business
1 min read
Creating branded content? In today’s scenario, every marketer aims to create consumer-centric content. While traditional marketing approaches generally glorified a particular brand, product, or service, new-age strategies focus on making consumers’ lives easier. And this is exactly what creating branded content helps you achieve. Branded content is a marketing practice that helps brands grab attention.....