Scatter Editorial Desk
Martech you need for a digitally transformed 2021
3 min read
2020 has thrown a curveball with COVID-19 and the subsequent shutdown globally. With marketing budgets slashed, events canceled and the entire world grappling with the New Normal, CMOs had to rethink their marketing strategy and priorities to make the most of organic tactics and redefine their value chains to deliver optimum brand experiences. On the.....
Fast-track your digital transformation with engaging content
9 min read
Would your organisation be able to sustain 24 hours in a digital-only mode? From engaging with partners to interacting with customers, will your teams struggle or succeed in this ‘new normal’? We already got a taste of this when a nationwide lockdown was announced overnight. Customer behaviour changed in unexpected ways, with rapid adoption of.....
Why brands need to invest in a digital asset management system
3 min read
In today’s content marketing-focused world, Digital Asset Management (DAM) is one of the best ways to increase workflow efficiency. It is a singular source that allows organizations to store, organize, manage, distribute, and find their digital content with ease. In many cases, marketing teams churn out reams of content marketing collateral to help the sales teams achieve.....