Scatter Editorial Desk
How will Google’s algorithm changes affect your brand?
2 min read
Any news of a tweak in Google’s search algorithm is a heart-in-the-mouth situation for many digital marketers. If it’s a major update, it can result in a massive reshuffle in rankings. Penalizing or blocking of websites is bound to take place, which could affect your brand’s visibility in due course. If you are someone who.....
Google and SEO considerations to connect better with your audiences
1 min read
Most brands now appreciate the power of content marketing, but there is a particular science to getting it right. As most people know, being a good writer is not enough for a successful content marketing strategy. Therefore, this article looks at some considerations for Google and SEO in your approach. 1. Be aware of what.....