Finding content marketing’s funny bone with Papa CJ
6 min read
Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
How influencers are adapting to create content during lockdown
2 min read
The world has changed drastically since the COVID-19 outbreak and influencers are gradually learning to navigate this new landscape. The income they once earned by flaunting their extravagant lifestyle – travel, public events, luxury fashion, and fine dining – is now dormant. So how are they adapting to the current scenario and still going strong?.....
Why is your influencer not giving you the desired engagement?
3 min read
The content seen and shared on the web affects 70 per cent of an adult’s purchasing decision, according to a study by The New York Times. In a span of a few years, influencer marketing has established itself as a distinguished digital marketing channel for brands. It is believed that in 2018, businesses spent over.....