Aditya Kumar

Jun 2020

Finding content marketing’s funny bone with Papa CJ

comedy - a photo of Papa CJ
Updated 25th June 2020 Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga.....
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May 2020

How influencers are adapting to create content during lockdown

influencer content
The world has changed drastically since the COVID-19 outbreak and influencers are gradually learning to navigate this new landscape. The income they once earned by flaunting their extravagant lifestyle – travel, public events, luxury fashion, and fine dining – is now dormant. So how are they adapting to the current scenario and still going strong?.....
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Jun 2019

Why is your influencer not giving you the desired engagement?

Portrait of black blogger woman review giveaway make up gift to fan following channel while recording video makeup cosmetic at home online influencer vlogger girl social media live steaming - Influencer Marketing engagement concept
The content seen and shared on the web affects 70 per cent of an adult’s purchasing decision, according to a study by The New York Times.  In a span of a few years, influencer marketing has established itself as a distinguished digital marketing channel for brands. It is believed that in 2018, businesses spent over.....
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