Aarushi Chadha
Jan 2019
How to measure the ROI of your influencer marketing campaign
4 min read
As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....
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Dec 2018
MythBusters: 5 Things about influencer marketing you should stop believing
3 min read
Influencer marketing has rapidly become the fastest-growing method of customer acquisition online. (Source) Yet many marketers don’t grasp the concept. Simply put, influencer marketing is a hybrid of traditional and upcoming marketing techniques. The focus lies on leveraging key figures of the industry to drive a brand message to the desired audience. While inspired by.....
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Mar 2018
Content marketing opportunities for April 2018
9 min read
Light-hearted humour, practical jokes, and clever pranks… what an action-packed start to April! Apart from the legendary April Fools’ Day, the month is also known for welcoming the financial year. Temperatures have begun to rise, and your audience is cheerful and excited. This is a time for fresh beginnings. And your brand has the chance.....