Aarushi Chadha

Jan 2019

How to measure the ROI of your influencer marketing campaign

Social media influencer filming herself with a camera working towards a significant ROI
As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....
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Dec 2018

MythBusters: 5 Things about influencer marketing you should stop believing

influencer marketing can change opinions on brand services
Influencer marketing has rapidly become the fastest-growing method of customer acquisition online. (Source) Yet many marketers don’t grasp the concept. Simply put, influencer marketing is a hybrid of traditional and upcoming marketing techniques. The focus lies on leveraging key figures of the industry to drive a brand message to the desired audience. While inspired by.....
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Content marketing opportunities for April 2018

APRIL letters hanging on threads - Content Marketing Ideas April - Scatter
Light-hearted humour, practical jokes, and clever pranks… what an action-packed start to April! Apart from the legendary April Fools’ Day, the month is also known for welcoming the financial year. Temperatures have begun to rise, and your audience is cheerful and excited. This is a time for fresh beginnings. And your brand has the chance.....
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