Scatter Editorial Desk

The long-running ‘word of mouth’ which worked wonders in dispersing brand updates, has now morphed into influencer marketing. Whether it’s for boosting the digital footprint or building awareness for a new product, brands are intertwining influencers into their marketing strategy. But is this buzzword-laden approach really worth your energy and time? Zefmo’s 2018 Influence Report indicated that 89% of marketers.....