Scatter Editorial Desk

A wave of digital disruption has taken over the martech industry today. The rise of digital-first consumers, who seek personalized and empathy-driven services, has opened new avenues for customer engagement for the new–age marketers. Driving DCX (Digital Consumer Experience) has become a priority, as a digitally engaged customer is more brand loyal and likely to add 3x annual value compared to the average customer.  Martech innovations are.....