Scatter Editorial Desk

Apr 2019

A beginner’s guide to lead scoring

Lead Scoring - How it helps maximise business performance. The picture shows a dart board and an arrow which is nearing it. A man is sitting on that arrow
Businesses are continually evolving their key performance indicators (KPIs). And as digital marketing establishes its prominence, this picture keeps changing. Although marketing channels grow and multiply, the primary objective of most marketing campaigns remains the same, that is, generating leads. The early form of Lead Scoring Leads are usually categorised into three categories – Hot,.....
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