Rajan Srinivasan

In July 2013, Netflix aired the first episode of its popular series, ‘Orange Is the New Black’. Very broadly, the series is about women inmates, correctional officers, and their experiences. As with many Netflix serials, their marketing team went all out to promote the series. Chances are, even if you did not watch the series,.....

Have you ever wondered why brands are increasingly choosing content marketing over traditional methods as part of their marketing strategy? Well, it’s because content marketing costs 62% less than traditional marketing and generates about three times as many leads! Today, 93% of B2B marketers use content marketing to communicate with their audience. But what is more important.....

August is all about the Leos, it’s about the monsoons almost receding, August is about watching ‘Border’ and ‘LOC’, August is at the start of the festivities, August is the tipping point from the quiet, boring first half of the year to the charged up, gearing-up-for-a-rollercoaster, second half of the year. Also, August is all.....