Scatter Editorial Desk

The new normal has expedited the adoption of digital interactions and transactions among customers. With digital marketing attracting a substantial share of a marketer’s budget, marketing automation platforms have begun to attract centre stage. These platforms enable marketers to automate multiple and complex marketing campaigns as well as to measure their impact accurately and instantaneously......

Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....