Scatter Editorial Desk

Ever purchased a product or a service solely because someone you knew suggested it? You’re not alone. Ninety-two per cent of customers trust earned media, such as customer referrals and reviews, over other advertising forms. What does this translate to for brands? Significantly lower marketing and advertising cost, as they enjoy high and continued returns without pumping in.....

Scatter is covering the 13th edition of IAMAI’s India Digital Summit held at the LaLit. This is the last of the reports that will be flowing in. Explore this space for the other four. 13th India Digital Summit 18th January; Day 2 Hall 3: Future of Marketing Session 2: Emerging Tech: Changing the Marketing Landscape.....

Marketing is about convincing the consumer that a product, service, or brand is worth spending money on; it is about communicating an idea. This occurs in many forms, and strategies may include advertisements in print and other media, door-to-door campaigning, or celebrity endorsements – to name a few. However, this communication can sometimes be prohibitively.....