Scatter Editorial Desk

Jan 2021

Should your content marketing be the same for all CXOs?

Content marketing for CXOs
For too long now, B2B content has been written for the mysterious CXO. The one who calls the shots. The one who reads The Wall Street Journal. The one who wears suits and ties. The one who “doesn’t go into technical details but cares about the big picture”. But who is this CXO? And what do.....
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