Scatter Editorial Desk
Oct 2018
Publishing for content marketing: The challenge of staying relevant
3 min read
About 90% of B2B businesses use content marketing to generate leads. But only 5% of them agree that their efforts are fruitful. So, what’s going wrong? For one, merely producing content is not enough. Your content needs to be relevant to the context for which it is created. This means it should add to an ongoing conversation or.....