Scatter Editorial Desk

So you’re creating valuable, creative, and memorable pieces of content for your business. Great! With your content marketing game going strong, it is important to assess the performance of your content. There are two ways for a business to do this. The first and most obvious way is to hire an expensive professional who can.....

As you’re scrolling through Instagram, you spot just the right influencer for your brand. Excited, you get up to go tell your senior colleague. But then you stop in your tracks. Your brand is still hazy about how well their last influencer marketing campaign worked. How will you get them convinced about another one without.....

It’s true what the stalwarts say- the goal is not to be good at content marketing, but to be good at business because of content marketing. But how would your product get sold if your content wasn’t getting pageviews or shares? To help you better track content marketing spends and success, check out the infographic.....