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Contributors: Saurabh Saxena, Sanchea D’Souza, Swapnil Adsul

Marketers have always created markets where none existed, but how do you continue doing this in the unique times we live in? Will we ever get back to normal again? Do we still chase buyer personas? Do we pursue SEO-centric content marketing strategy to amplify brand visibility?   And the one question haunting every content marketer in.....

In 2016, Instagram launched the ‘Stories’ feature on the photo-sharing app. But it wasn’t the first social media platform to think up the idea. The feature was initially launched by Snapchat. But within two years of its release, the daily active users on Instagram Stories were twice as much as that of Snapchat.  Want to know how.....