Tanish Ganjoo

Klout is used to measure and assign a numerical score to your digital influence. The Klout score is assigned between 1 and 100, after analysing social media profiles. It has had its fair share of criticism, with one section even terming it as ‘socially evil‘. But with time, it has received widespread acceptance and is.....

Did you know that tweets from brands coupled with tweets from a social media influencer increase the purchase intent of the audiences by 7.2x? A social media influencer is someone who has established credibility in a specific industry (fashion, technology, food, etc.) on social media, has access to a large audience, and can persuade others.....

If you promote your business online, you have probably utilised some form of content marketing, without even realising it. Your website, company blog and social media pages leverage content to interact with your audience. A huge amount of content is created every day, and consumers have endless options to access the same content. While search.....