Scatter Editorial Desk

TikTok has lately come up as a new online social medium. Brands looking to explore new marketing opportunities have already begun to leverage this emerging digital marketing platform. With Facebook, Instagram, and other social channels fast clogging up, brands were quick to harness the benefits of a platform that was low in competition but very high on engagement. Let’s take a closer.....

Love it or hate it, there’s not a single day when one doesn’t encounter a TikTok video. It could be sent by a colleague, or it could be someone’s WhatsApp status, or you might see it on a social platform. In a very short time, this Chinese app has registered exponential growth, with its users increasing manifold. After acquiring Musical.ly, TikTok got access to a wider audience, and recently it managed to cross the 120.....