Scatter Editorial Desk

Topical content marketing, newsjacking, or moment marketing is the ability to take a current story, event, or festive moment and create a campaign around it. Think Amul slogan billboards, the countless Game of Thrones memes used by marketers, or the Six-Word Horror Story trend that was lapped up by Dell, Kellogg’s, and Nearbuy. Topical marketing sticks because it takes a trending moment.....