Scatter Editorial Desk
Apr 2021
Martech innovations that will shape the new digital decade
2 min read
A wave of digital disruption has taken over the martech industry today. The rise of digital-first consumers, who seek personalized and empathy-driven services, has opened new avenues for customer engagement for the new–age marketers. Driving DCX (Digital Consumer Experience) has become a priority, as a digitally engaged customer is more brand loyal and likely to add 3x annual value compared to the average customer. Martech innovations are.....
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Jan 2020
5 Game-changing content marketing trends for 2020
1 min read
While storytelling is innate to human beings and content is hailed as king, the real strength of it has been felt only since social media and digital marketing started to grow by leaps and bounds. Content marketing is not only an art; it’s a science too. This can be seen in the consumer-driven content marketing.....
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Dec 2018
8 Content marketing trends that will shape 2019
4 min read
Content is no more just king; it is the kingdom. And 2019 will blur the line between marketing and content marketing. The latter has been evolving rapidly. This time last year, it was predicted that videos would become even more important. Live video was also expected to take off. Another trend that brands were bullish.....