Scatter Editorial Desk

As a marketer, the one superpower you must possess is adaptability. You could have put substantial money and effort into a particular marketing channel – but before you know it, your audience may have shifted loyalties to the next new innovation. Marketers today need to be agile enough to adapt to such changes. As today’s audience.....

If a picture is worth a thousand words, then a video is worth millions. This old English saying has been tweaked to exhibit the reality of the digital world today. Telling is no longer enough. You need to show too, and that’s where video steps in.  As the landscape of content marketing is changing, your.....

Video has become the buzzword in the marketing arena for all the right reasons. Statistics support this claim as 90% of the customers say that videos are imperative for them while making a buying decision. Also, the mere mention of the word ‘video’ in an email subject line increases open rates by 19%. This interest has transformed the.....