Scatter Editorial Desk

Mar 2018

7 Easy-to-use tools for short video creation

Short Videos - Young adult woman using a handycam to record a video
Creating an effective inbound marketing campaign that attracts and engages the audience requires your content marketing efforts to stand out, tell a story and resonate with the consumers. Did you know that 4 times as many consumers would prefer to watch a video about a product than reading about it?[1] Which means if done right,.....
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Feb 2018

Why videos need to be a part of your content marketing strategy

Diverse audience browsing videos on their devices - Why videos need to be a part of your content marketing strategy - Scatter
Not sure if video marketing is the way ahead for your business? Here are some stats and reasons that might change your thoughts about adding videos to your content marketing strategy and to boost your business: Videos Drives Conversions! Go back to basics. It is a well-known fact that people respond to videos better than.....
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Jan 2018

7 Pro tips to writing effective video scripts

pro tips for writing video scripts
Writing video scripts has taken on a whole new meaning today, particularly for brands. This is because potential customers now spend a considerable amount of time watching videos before making purchases, whether they are 360-degree videos, Boomerang videos, Instagram stories or even Snapchat videos. This clearly shows that video content is here to stay, which.....
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