Scatter Editorial Desk
Apr 2021
How to use storytelling to create visual content
3 min read
Remember your school book when you were in primary school? While it may not be possible to recall the lessons, you will agree that most of the information was conveyed with images and drawings and fewer words. Or even when your teachers taught you important processes like seed germination or food chain, they narrated it.....
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Aug 2019
Brands that have used GIFs successfully to drive engagement
2 min read
Since time immemorial, email marketers have been invariably executing the best strategies to pique the interest of subscribers towards their brand. Along the way, they discovered that instead of relying on a single static image, they could create a spark with the help of a GIF. If an image is equivalent to a thousand words,.....