May 2, 2018

Secrets of writing a viral post to increase your blog’s reach

a man making a plan on wall for a viral post

With more than 152 million[1] blogs on the internet, visitors are starting to feel inundated with information. Therefore, as a marketer, the challenge is to create impactful content that can cut through the clutter. And to do so, it is important that your blog stands out in a way that grabs your reader’s attention so that they not only want to visit again but are inspired to share your blog posts with their friends to make a viral post.

Statistics show that people are 80% more likely to follow a link that was provided by a friend than by any other source. So, along with creating good content, it is crucial to ensure that it is shareworthy.

When people share your blog with others, you gain more visitors and potential followers or customers, which in turn improves your brand’s credibility.

Knowing the importance of creating informative and useful content for your blog is primary. But, there’s much more to publishing a viral blog post.

Here are 3 important tips for writing a viral post that helps increase your blog’s reach:

Every post must serve a purpose to be viral

Remember that most people are on the internet for one of the two reasons- either to be entertained or to be informed. So, make sure that every blog post you publish accomplishes at least one of these two extremely important content objectives. And if you can achieve both with one piece of content, there’s nothing better than that.

Keep it short

Since there is so much to read on the internet, consumers have a tendency to swipe faster than we can imagine and therefore, inadvertently reject most of the content they come across. Also, people have short attention spans, and they want all information they can gather in the least amount of time. Therefore, the shorter your content, the more likely it is that readers will stay till the end of the piece. A good size blog post is between 300-500 words. Any shorter than that will make it hard to convey anything worthwhile. Any longer and you might lose your audience’s attention.

CTA is a must

Ensure that you provide a relevant call-to-action at the end of each blog post. Once the visitor has finished reading your post, it’s time to encourage them to share it on social media. One important call-to-action could be, “If you enjoyed this article, use this link to share it with your friends”. So, even if the reader is doubtful about sharing the piece, this might urge him to do so and provide him with the easiest possible path for the same.

These tips will help you #EngageUnfoolishly with your audience and ensure that your blog posts receive the desired organic traffic and thus ensure you achieve your marketing goals.