Technology is supposed to make things easier. But has it? In the world of marketing, it has made the personal collide with the professional as work drafts and official messages have escaped from the realm of email and taken over social media platforms like WhatsApp. ‘No more!’ we said and developed a method to combat the madness – the Workflow Management System (WMS).

This collaborative platform brings together all contributors, be it content specialists, freelancers, or brand representatives. And it is primarily the dashboard which makes that possible.

As a kind of motherboard, it customises itself to suit your needs. So, no two users see the same dashboard at any given time. Efforts at creation, collaboration, and finalisation can all be handled from here.

The dashboard’s overview gives you a bird’s-eye perspective; it provides a glimpse of all tasks that require a quick response. This could include:

• Orders that you need to review
• Content plans that require your approval
• Titles and briefs that require feedback
• Content orders that need to be escalated

For instance, here’s how you can access a content piece in the WMS editor and provide feedback on the same:

However, the overview is just one way to access work at your end. Another route is through your notifications, which take you straight to the editor:

As observed above, the editor allows you to not only provide feedback on pieces up for review but also attach reference documents, leave comments in the chat section, and compare previous versions of the content piece. (For a better understanding, check out this piece we shared.)

This means you no longer have to deal with a welter of Word document drafts across your online and offline systems.

However, if your more traditional colleagues demand it, you can always take a content piece or a status sheet offline. For instance, here’s how you can download the latter:

With the Workflow Management System, we have attempted to bring the significant dimensions of content creation and management to one platform.

Because if the requirement is singular, why have your fingers in too many pies?