To increase financial awareness amongst readers in India by becoming the go-to destination for everything related to money- from savings to investment to insurance.
Scatter created a content strategy focused on financial novices and millennials. Content is created across various formats and topics to educate and inspire users to care more about their money, without being preachy. Finance experts, editors, graphic designers, and guest bloggers together create about 50 plus pieces each month.
Bounce rate improved from 59.96% to 15.26%, Shares for content pieces increased by 200% in 6 months, Organic traffic grew by 829% and organic users increased by 1084%. Tomorrowmakers today features time and again on top 10 Google search results for a number of insurance related keywords.
Bounce Rate dropped to 15.26% from 59.96%
Increase in organic traffic
Average session duration of the blog