Oct 2018

Images and text: creating a happy marriage

content marketing, content marketing India, branded content, growth hacking, Scatter, images
The internet is a busy and cluttered place. Your content is constantly competing with millions of blog posts and articles being published each minute. If you thought that was intimidating, consider this: your content is being read by 55% of readers for only 15 seconds or less. Since getting your consumers’ attention is becoming more challenging, you need.....
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Oct 2018

10 Design terms every content marketer must know

content marketing, content marketing India, branded content, growth hacking, Scatter, design terms
Content marketing is one of those industries where you’re often required to work with professionals from fields different from yours. And one of the more jargon-filled of these complementary fields is design. Moreover, under the umbrella of ‘visuals’, design also happens to be rapidly catching on with consumers online. For instance, articles supported by images.....
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Oct 2018

Why it helps to have a comprehensive style guide for video content

Content Marketing, Content Marketing India, Branded Content, Growth Hacking, Scatter, Video Content
By 2023, a whopping 75% of mobile traffic will consist of video. Apart from all of us needing bigger data plans in five years, this also means that more and more consumers will actively seek video content. A study by Dr James McQuivey shows that just a minute of video is comparable to 1.8 million words or about 3600.....
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Oct 2018

A guide to measuring success for content marketers

content marketing, content marketing India, branded content, growth hacking, Scatter, content marketing strategy
Before you sit down to measure the success of your content marketing strategy, you first need to define your goal. It can be anything from spreading brand awareness to driving conversations around the brand to actual sales. Only when the goal has been outlined can you realistically attempt to gauge the success of your content.....
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Oct 2018

6 Ways to ensure you’re meeting client expectations

content marketing, content marketing India, branded content, growth hacking, Scatter, clients
Last year, booking.com parted ways with its ad agency, deciding to set up an in-house communications agency instead. Earlier this year, consumer goods giant P&G decided to slash agency and production costs by nearly $400 million, a cost-cutting exercise that’s been underway since 2014. At a time like this, it is best for content and creative agencies to safeguard.....
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Oct 2018

First impressions: what design does for content marketing

content marketing, content marketing India, branded content, growth hacking, Scatter, design
It takes just 0.05 seconds for a user to form an opinion about a website. And 94% of that opinion is influenced by design. Surely, content that engages consumers must be built on an assured formula of success? Well, that’s the thing. The method behind the madness is not a new-age marketing innovation. It involves some simple psychological.....
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Content marketing pegs to drive conversations for October 2018

Content Marketing, Content Marketing India, Branded Content, Growth Hacking, Scatter, October
October used to mean watching the effigy of Ravana burn, sitting atop your father’s shoulders. It involved asking your parents on 2nd October why Gandhiji is so important. It also meant wondering what you did to deserve a new pair of clothes every single day of Durga Puja. For some it also meant not knowing.....
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