Nov 2020

Why brands need to invest in a digital asset management system

Digital Asset Management
In today’s content marketing-focused world, Digital Asset Management (DAM) is one of the best ways to increase workflow efficiency. It is a singular source that allows organizations to store, organize, manage, distribute, and find their digital content with ease. In many cases, marketing teams churn out reams of content marketing collateral to help the sales teams achieve.....
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Nov 2020

Check out these content studios from major publishers

Content Studios
A content studio is a multi-social media management platform. It contains all the essential content marketing tools that can help you develop, research, discover, plan, analyze, and publish top-tier content for your audiences. Statistics show that the CTR (click-through rate) for ads on Google Search decreased by 38% in 2020 since Q4 2019, while the.....
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Nov 2020

How to communicate effectively with your content creators

How to communicate effectively with your content creators
Content creation is one of the most important steps in marketing and brand-building. The right content can put across the exact message you are trying to deliver, and the better your communication with your content creators, the better your communication will be with your target audience. You need more content creators in today’s fast-paced world because.....
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Nov 2020

Fast track your digital transformation with content marketing

Digital Transformation
The pandemic has accelerated digital adoption with everything from work and official meetings to accessing health and educational services going virtual and remote. What does this mean to you as a marketer? While technology would be the linchpin to support your marketing efforts to adapt rapidly to this changing consumer behaviour, have you given a.....
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Nov 2020

How can a content creator boost work volume in current times?

content creator work volume
In the wake of the COVID-19 pandemic and subsequent lockdowns, everyone from teachers to students to business owners to employees to consumers were left with only one place to go for all their shopping, education, and entertainment needs – online. This resulted in more digital content consumption than ever before. A news report analyzing content consumption behavior.....
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Nov 2020

Lesser-known SEO insights for successful content marketing

SEO Insights Content Marketing
To maintain and increase your page views and boost your Search Engine Results Pages (SERPs) ranking, you need to be updated with the latest SEO evolution and trends. Small changes in the search engine algorithm can occasion the need to realign your content marketing strategies. The reason? The flow of almost all organic traffic originates.....
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Nov 2020

Quid pro Quora: How to use Quora to get the best out of your content marketing

Leverage Quora for content marketing
Leveraging content via social media is a well-known and oft-used avenue by content marketers, but Quora is a one-of-its-kind platform that can be leveraged to great effect if used right. We give you a few tips on how to be an effective content marketer on Quora. What is Quora? Like Google or Wikipedia, Quora is.....
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