Content Marketing Opportunities for January 2020

January Content Marketing Ideas
Resolutions, hopes, new beginnings, harvest festivals, post-holiday blues and the winter slumber coming to an end – a new year is full of dreams and opportunities to get better. This year is special, as it is not just a new calendar year, but the beginning of a new decade. Whatever your content marketing strategy, here.....
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Dec 2019

Best of video marketing campaigns by brands in 2019

Video Marketing Examples
Designing a successful marketing campaign isn’t easy. Even if things are done to perfection, there’s no guarantee that it will be a hit. Essentially, what one must do is include as many ingredients as possible that experts recommend and wait for the campaign to work its magic. The importance of video marketing is increasing every.....
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Dec 2019

How brands capitalized on festivals in 2019 using branded content

Festivals Branded Content 2019
Let’s face it, competition today can be intense. To succeed, you need to continuously push the envelope of your creativity to really come out and outshine your competitors with extraordinary executions, not just ideas. Brands are trying every possible way to connect with users. Be it through moment or influencer marketing, or placing regular ads.....
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Dec 2019

Why 2019 was the year of moment marketing

Moment Marketing Trends
Leveraging current trends that your audience can easily connect to is known as ‘moment marketing’. It’s more about delivering the right message at the right time. Usually, brands that are spontaneous and quick to react to what’s trending on social channels tend to reap the benefits. While the cost factor is low, the ROI can be massive if you tap it right. However, being prompt has its shares of downsides as.....
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Dec 2019

Keyword Targeting : Do it the right way to improve brand visibility

Brand visibility through keyword targeting
Keywords can be termed as one or more words that people use to search for information. In Search Engine Optimization (SEO), such words are added to websites, blogs, meta-descriptions, etc. with the goal of getting noticed by internet users and search engines. The process of using these words to become more discoverable is better known.....
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Dec 2019

How to make the best use of TikTok for branded content

TikTok Branded Content
Love it or hate it, there’s not a single day when one doesn’t encounter a TikTok video. It could be sent by a colleague, or it could be someone’s WhatsApp status, or you might see it on a social platform. In a very short time, this Chinese app has registered exponential growth, with its users increasing manifold. After acquiring Musical.ly, TikTok got access to a wider audience, and recently it managed to cross the 120.....
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Dec 2019

Youtube Policy Change : All that content creators need to know

Youtube Policy Change
We all know that kids videos on YouTube get immense views and session time. As content creators, we have been using this Google-owned monetizing entity to structure our businesses and brands. However, due to a major backlash from audiences reporting ‘inappropriate content for kids’ over the past few months, YouTube has been forced to devise a policy that helps it keep a check.....
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What did we learn this month?

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