3 Reasons you should already be marketing on Instagram
1 min read
Social media marketers are well aware that Facebook is the dominant power in the world of online product promotion. Instagram, however, has been leading the game over the last few years and is now one of the best possible places to market products and services. For instance, 62% of its users follow a brand on.....
3 Rules every blogger should follow to be successful
1 min read
31.7 million. That’s the number of bloggers expected to be online in 2020. The world of blogging has grown at an exponential rate recently. To build your audience and gain credibility, just follow these simple, straightforward blogging tips: 1. Don’t be too general There are hundreds of general-purpose blogs out there already. If you try to.....
7 Ways to ensure your infographic is indexed by Google
3 min read
Do you know how much information is generated on a daily basis? The answer lies in this real-time counter. In an age where information overload is at an all-time high and attention spans are at their lowest, a visual break goes a long way in holding the reader’s interest. If your digital content involves intensive.....
Planning and implementing a content strategy
2 min read
Your content strategy provides your business with a structure for content generation. Not only is it essential that you have a content strategy, but you should also document the generation process. A documented strategy will keep you from feeling ineffective at marketing and will reduce the challenges that come with the different aspects of content.....
What to expect when making the shift from journalism to branded content
2 min read
Every writing profession has its own demands. The tricks and techniques learnt in one field may have to be entirely unlearnt for another. Conversely, the shift may demand a judicious amalgamation to build upon the strengths of both. For journalists who are making the shift to branded content, it’s a fine balance between hanging on.....
Content marketing ideas to drive conversations for August 2018
12 min read
“Woh aa gaya, dekho Dekho woh aa gaya!” August is approaching. And it has the best of festivities to offer. There’s Friendship Day, when school students exchange friendship bands and the popular few flaunt their social credit with bands lined all the way up to their elbow. And Raksha Bandhan, when the family fumbles through.....
6 Video types a content creator should explore
4 min read
More traditional elders may shake their heads at it, but video creation is what has given multiple people recognition of their talents. Not just that, it has also allowed them to make a living off their passion. It’s time you too jumped on the bandwagon and learned more effective ways to create and share your.....