Aug 2019

The four E’s of video content marketing to enhance your content strategy

Social media influencer. Food blogger creating content. Male chef holding blueberries, shooting video using camera on tripod.Video Content Marketing concept
With disruptive technologies and a surge in visual mediums of communication, it’s a given that video content will rule the marketing industry in future. As confirmed by the Cisco Visual Networking Index, video content is expected to make up 80% of all internet traffic by 2021. In this scenario, it becomes increasingly important to understand.....
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Aug 2019

How to build a content marketing team for your startup

Marketing Team
No matter which marketing channel you may talk about, content is at the center of it all. Content helps a brand reach out to its target audience and connect with them. A well-thought-out content marketing campaign can really help your startup gain the traction it needs. More than 70% of marketers say that content marketing increases.....
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Aug 2019

How webinars help your brand grow and achieve business goals

How webinars help grow your brand and drive business results
If you’re in the B2B domain, it is very important to establish your credibility and expertise. And crafting a B2B content marketing plan requires meticulous strategizing and execution while weaving together multiple ideas. Talking about different ideas, have you considered making webinars a part of your content marketing plan? According to this survey, 76% of B2B buyers relied.....
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Jul 2019

5 Sales metrics for B2B companies to drive more revenue

Sales Metrics - Content Marketing
The field of ‘sales’ is entirely metrics-driven. But instead of looking at sales through a peephole, you should look at it as a process. In other words, you should monitor various metrics that lead to a conversion instead of simply looking at the sales numbers. This will also help you identify gaps, if any, in the processes.....
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15 Content Marketing Opportunities for August 2019

August Content Marketing Ideas
August brings with it the festive spirit. This might explain the rush of optimism that powers you as you make plans to work towards achieving the milestones you set for yourself at the beginning of the year. But wait! Before you start filling your calendar, go through ours, for these topical events will help you.....
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Jul 2019

6 Reasons Why Live Streaming Can be an Effective Marketing Tool

Live Streaming
As a marketer, the one superpower you must possess is adaptability. You could have put substantial money and effort into a particular marketing channel – but before you know it, your audience may have shifted loyalties to the next new innovation. Marketers today need to be agile enough to adapt to such changes. As today’s audience.....
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Jul 2019

10 Ways to Repurpose Your Content Like a Pro

Repurpose Content Concept - Female vlogger holding sports shoes in hands happily looking in camera while recording video for blog. Focus on camera with social media influencer reviewing and marketing a sports shoe
You’ve spent good time and energy on creating a piece of content. But what happens to it once you hit publish? It drives traffic to your website, boosts engagement… and then, suddenly it all comes to a standstill. In today’s content climate, marketers are using a strategy to get more eyeballs on the content they.....
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