Jan 2021

Brand consistency in your B2B content marketing

Consistency is crucial for your B2B brand
Brand consistency is the pattern of communication that reflects the core values and identity of your brand. The more consistent your marketing, the higher will be customer recall and trust in your brand. To a large extent, B2C content marketing has perfected the concept of brand consistency. B2B marketeers, however, often falter when it comes to building a consistent.....
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Jan 2021

How to integrate the appeal of offline stores into your online store

Online shopping that recreates the offline experience
Even as the Indian e-commerce boom pushed revenue from $39 billion in 2017 to $120 billion1 in 2020, there is a large section of shoppers who prefer offline shopping to the online experience. The new wave of shoppers going online in a post-pandemic world aren’t as savvy as those who were using it all along......
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Jan 2021

Should your content marketing be the same for all CXOs?

Content marketing for CXOs
For too long now, B2B content has been written for the mysterious CXO. The one who calls the shots. The one who reads The Wall Street Journal. The one who wears suits and ties. The one who “doesn’t go into technical details but cares about the big picture”. But who is this CXO? And what do.....
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Jan 2021

How to take your auto business online in the times of COVID

online buying
As 2020 comes to a close, car buyers are returning to showrooms – thanks to the many measures car companies are taking to provide a safe and hygienic experience. But buyers will probably never spend as much time in the showroom as they used to. Even before the pandemic, 96% of car buyers researched cars online before buying and almost 67%.....
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Jan 2021

6 Courses that can boost your text, video, and design content

Courses to upskill for content marketing
The world is increasingly turning towards a digital lifestyle. Especially in these times of the pandemic, digital content is seeing a massive upswing. According to a source, in 2020, the average time spent on watching TV rose to 7.5% and on smartphones to 7.2%. During such times, as businesses continue to operate and plan to get back on track, the significance of.....
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Jan 2021

How small-scale companies have digitized customer engagement

Digitalise Customer Engagement
A digitally connected world like ours has revamped communication between businesses and their customers. Going digital is no more a choice to catch up with the times but a necessity to provide meaningful engagement to your customers. Engaging with an audience that is more involved than ever has transformed customer experience into human experience. With.....
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Dec 2020

Content Marketing Ideas for your January calendar

January Content Marketing Ideas
Janus, the two-headed Roman god after whom the first month of the year is named, is said to look both, at the past and the future. As 2021 dawns, perhaps it is best that we do the same – learn from the lessons of the previous year while rebuilding the future with hope. Use these content marketing ideas to fuel a sense of renewed.....
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