Mar 2020

Micro moment marketing and the subtle art of leveraging it

Micro Moment Marketing
There’s no better feeling than finding just what you’re looking for, when you’re looking for it. In this digital age, customers have it easy by consulting their smartphones and other devices to find something in a jiffy. Whether it’s a quick recipe for a sudden craving or a restaurant that will deliver a meal at.....
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Mar 2020

The power of personalization and persona segmentation

Persona Segmentation
Dumped! Another random email bites the dust, and gets moved to trash. There are numerous instances when people do this. As a content marketer, have you ever pondered why your customer deleted that email or simply ignored it? Well, we have an answer. One of the prime reasons is that your email failed to strike.....
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Mar 2020

How emotions can help your content go viral

Emotions Viral Content
Emotions drive conversations. No two ways about it. If the content in your conversation conveys humor, thrill, or any other sensation that can trigger emotions in an individual, it is likely to be shared widely. And shareability is the first step towards making any content go viral. Though there’s no one way of producing viral.....
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Mar 2020

Ephemeral content vs live streaming: What to use when?

ephemeral content live streaming
We all know that social media offers a new-age marketing platform and plenty of tools in reaching one’s target audience. Ephemeral content and live streaming are two such tools that instantly connect with the audience. They can have either a long-term or a short-term impact, as per the marketing needs of your brand. In this.....
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Content Marketing Opportunities for March 2020

As the temperature rises, we eagerly await all things exciting that are associated with summer. Think streets painted in organic colors on Holi, parents and kids waiting for the exams to be over and making holiday plans, Fashion Week highlights taking over social media, and a splash of pink resulting from Women’s Day celebrations. No.....
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Feb 2020

Customer Success – it’s more than just selling

Customer Success
Customer Success, as the name suggests, is more than selling the product or service to the client. It is about persuading them to believe that the product or service being offered is the apt solution to their problem and adding value to their business. Customer Success is about building a relationship with the customer and.....
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Feb 2020

A consumer centric approach to crafting your website content

Consumer-centric approach to marketing
There is a reason for a fundamental shift in approach in digital marketing – from brand-centric to consumer-centric. The advantages are too many to ignore! An online customer is spoilt for choice when they go online and try to zero in on a company to enter into business with. Customers of today are far more aware,.....
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