Jun 2019

Why is your influencer not giving you the desired engagement?

Portrait of black blogger woman review giveaway make up gift to fan following channel while recording video makeup cosmetic at home online influencer vlogger girl social media live steaming - Influencer Marketing engagement concept
The content seen and shared on the web affects 70 per cent of an adult’s purchasing decision, according to a study by The New York Times.  In a span of a few years, influencer marketing has established itself as a distinguished digital marketing channel for brands. It is believed that in 2018, businesses spent over.....
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Jun 2019

Do’s and Don’ts on leveraging the trending news headlines for your content

Trending News - Update Trends Report News Flash Concept - Scatter
Capitalising on trending stories is an essential part of most content strategies, especially if your blog is focussed towards providing your users with news updates related to your niche. But, to differentiate your posts from the tens or hundreds of others websites which may have the same idea, we list down a few do’s and.....
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Jun 2019

Discover the new tools offered by Instagram to enrich content for your business page

Instagram for Business - A women holds Apple iPhone 6S with Instagram application on the screen - Scatter
Given the current reach of Instagram, business and brands can today tap over 700 million monthly active users to squeeze the most out of their marketing campaigns. But here’s the catch! Instagram sees an upload of 95 million posts per day! So if you’ve already hopped on to the ‘Insta bandwagon’ you know this business.....
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Content marketing pegs to drive conversations for June 2019

June 2019 - Hello June hand lettering card with summer lilac flowers on blue background - Scatter
Between mangoes and monsoon weddings lie an assortment of interesting content ideas It’s that time of the year when summer makes way for monsoon, and you get to experience the change with the season’s favourite- mangoes! While some await the petrichor signaling pre-monsoon adventure activities and treks, others smell romance in the air, for it’s.....
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May 2019

Tips & tricks for filming using a drone

Drones - Professional photography drone with the cinema camera flying over San-Francisco pears and the financial district at the summer sunset - Scatter
Aerial photography was first introduced strictly for military purposes, but as time passed, aerial photography has made its way into different fields. If you are at a cricket watch or even a wedding, you will spot at least one drone covering the event. Drones have now become a crucial element even when it comes to.....
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May 2019

How to leverage VR content to gain a competitive advantage

Serious young man in suit using virtual reality headset over night cityscape background - Scatter
Virtual Reality has the power to revolutionise all industries. A recent study on industry trend concluded that the market value of virtual and augmented reality technologies would be a whopping $15.6 billion by the year 2020. It has also been projected to hit $215 billion by the year 2021! VR is coming, and it is.....
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May 2019

How chatbots can power lead generation for B2B players

Chatbots - Businessman on blurred background using digital chatbot robot application 3D rendering - Scatter
We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....
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