May 2018

A freelancer’s guide to writing effective proposals

proposal, content marketing, proposal writing- scatter
A proposal, as the name suggests, is all about putting forward a scheme, an idea, a solution, or a plan. It is a fundamental part of any business project; essentially the ‘pillar’ that finalises the deal. So it is very important that your proposal is written in such a way that the deal doesn’t fall.....
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May 2018

Social Media Marketing : Publishing Relevant & Fresh Content

social media marketing, content marketing- Scatter
One of the key components of a successful social media marketing strategy is fresh and relevant content. But, very often business hiccups and social media burnout can get in the way of managing a consistent and solid content strategy. Fortunately, there are a variety of tools and tricks that can help marketers stay organised, inspired,.....
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May 2018

Ten ways to market your blog better

blog writing-content marketing- Scatter
Blog Writing is something of an art form in itself. A blog is usually written by an individual who is an authority on a certain topic. Readers who are interested in that topic, and who want to learn more will follow that blogger and read his/her blogs regularly. But there are so many blogs out.....
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May 2018

Secrets of Writing A Viral Post To Increase Your Blog’s Reach

Secrets to creating a viral post - Scatter
With more than 152 million[1] blogs on the internet, visitors are starting to feel inundated with information. Therefore, as a marketer, the challenge is to create impactful content that can cut through the clutter. And to do so, it is important that your blog stands out in a way that grabs your reader’s attention so.....
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Content Marketing Ideas To Drive Conversations For May 2018

May Content Ideas - Scatter
As your audience prepares for May with trimmed waistlines and vacation plans, we bring you a suite of content marketing topics to let your brand be seen in their best digital avatars. With the mercury soaring, taking with it the craze for T20 and air/train fares, here are 19 content pegs that brands like yours.....
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Apr 2018

Pinterest: Branded Content Ideas To Improve Your Presence

Pinterest Branded Content Ideas - Scatter
Did you know that there are over 200 million monthly active users on Pinterest? Pinterest is a popular social platform that helps users find inspiration and discover endless ideas related to food, travel, home improvement and lots more. For brands, Pinterest is a great platform to reach out to a niche audience with extremely targeted.....
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Apr 2018

How brands are using Personalised Content for Improved Conversions

Personalised Content Marketing - Scatter
In my last blog post titled ‘Great Examples of Engaging Content’ I gave the example of Coke using personalised content, and signed off with the statement: This is the age of mass personalisation. In this post, I want to elaborate on personalisation and customisation of content. A 2016 Demand Metric study found that 80 percent.....
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