Feb 2021

7 simple writing tips to captivate your readers

simple writing
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” That said, simple writing is an art that’s learned with time and experience. If there’s one thing a good writer learns through experience, it’s the consequence of complex writing. Unnecessary use of long words can make you sound like a walking thesaurus, and complex sentences often deter or confuse.....
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Feb 2021

Best practices to enhance your marketing asset management

Digital asset managements
What is marketing asset management? As the name conveys, marketing asset management is the practice of organizing marketing collaterals such as drafts, presentations, logos, style guides, and reports in a central repository, in an easily accessible and distributable fashion. Why do you need marketing asset management in content marketing? As a content marketer, you must.....
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Feb 2021

Digital assets need more than a cloud drive. Here’s why

Digital asset Management
The shift to hybrid workplaces and remote operations has resulted in increasing adoption of cloud storage systems. According to research conducted by IDC in 2020, 64% of organizations are looking to spend extensively on the cloud. Some of the drivers behind the stellar growth of cloud storage include peerless accessibility, enviable flexibility, and tremendous cost-effectiveness......
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Feb 2021

Why content automation is a marketer’s best friend

Content automation: what, why, and how
Creating unique, relevant, and engaging content helps you develop a relationship with both potential and existing customers. Irrespective of the size and type of business, content plays an important role in educating customers, helping them make informed decisions, and ultimately, strengthening the loyalty they have for the brand. However, regularly bringing out content and managing.....
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Feb 2021

Save time while creating quality content

save time while creating content
Content creation can be a tedious task that involves consistent effort and thorough attention to detail. A lot goes into creating a single piece of content – extensive research on the selected topic, planning the creative, necessary editing, and countless rounds of revisions. Similarly, there are several things to account for at the back end,.....
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Feb 2021

A Day in the Life of a Content Creator

Content creator's life
A content creator’s life is a mix of interesting and exhausting; there’s never a day when it isn’t satisfying. While many may have the luxury of hitting the snooze button once or twice, I’ve rarely enjoyed that privilege. Instead, my day starts early (often as soon as my feet hit the ground) by scouting the.....
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Feb 2021

Tips to write impactful social media copies

Contributors: Saurabh Saxena, Sanchea D’Souza, Swapnil Adsul
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