Dec 2018

MythBusters: 5 Things about influencer marketing you should stop believing

influencer marketing can change opinions on brand services
Influencer marketing has rapidly become the fastest-growing method of customer acquisition online. (Source) Yet many marketers don’t grasp the concept. Simply put, influencer marketing is a hybrid of traditional and upcoming marketing techniques. The focus lies on leveraging key figures of the industry to drive a brand message to the desired audience. While inspired by.....
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Dec 2018

To mail or not to mail: The golden rules of email marketing

email marketing of branded content indicated by a hand sending out emails
The online marketing landscape has been through many shifts, but email marketing is one branch of digital marketing that continues to thrive. Wondering why? Email marketing provides businesses with a great opportunity to reach out to a wide audience on a small budget. When 72% of consumers prefer that companies communicate with them via email,.....
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Dec 2018

How to create a marketing questionnaire that gets the right answers

content marketing questionnaire that gets the right answers
People have been using questionnaires for a long time now. Sometime in the 1930s, researchers went from door to door to get people to take surveys. So why has this trend stuck around even in the 21st century? For starters, questionnaires are easy to read and consume. They also don’t demand much from you when it comes.....
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Nov 2018

Why you need to start marketing through Quora

phone tucked into pocket indicating content marketing through quora
One of the primary goals of any content marketing strategy should be to converse with consumers, and address their queries on a regular basis. If you’ve ever searched the Internet for answers, you’d know that Quora is top dog in the business of attending to any and every question. Put two and two together, and.....
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Content marketing pegs to drive conversations for December 2018

bakery station welcoming content marketing ideas for December
Smell that? Guess what’s baking! It’s a fresh batch of promising content ideas. Knead them well and create the right mix for fulfilling results that will make your audience come back for more! But before the calendar is served, we’d like to flag an element integral to December come every year – curated lists that.....
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Nov 2018

8 Best practices for creating Minutes of the Meeting

content marketing, content marketing India, branded content, growth hacking, Scatter, meeting minutes
Congratulations on fixing another client meeting! But how do you follow up efficiently on all of them? Surely not with the aid of hastily scribbled and disorganised notes – which confuse you more than they assist you when you sit down to work on your client’s requirements? Instead, it can significantly help if you organise.....
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Nov 2018

3 Kinds of companies that should complement every content marketer’s services

content marketing, content marketing India, branded content, growth hacking, Scatter, content distribution
As a content marketer, what is the number one thing you suggest to potential clients? “Get expert help.” Just because they can manage by themselves doesn’t mean they should. After all, content creation and distribution is not about just making do. It’s about doing it the best way. Often, it would do well to follow.....
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