21 Content Marketing Ideas for December 2019

December is the month to unwind after a busy year and prepare for the challenges the next year (and decade) have in store for us. This festive month also includes days that touch upon basic human rights and challenges that many people face, so don’t hesitate to add some mellow introspection to your content and.....
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Nov 2019

Great content marketing examples for audience engagement – Vol. II

Great content marketing examples for audience engagement
Creating efficient content and marketing it well are two sides of the same coin. Only a handful of brands around the world have been successful in efficiently combining the two. Though most marketers find it difficult to create engaging content consistently, a few businesses are not only busting age-old content marketing myths but also winning.....
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Nov 2019

How will Google’s algorithm changes affect your brand?

Google BERT Search Algorithm
Any news of a tweak in Google’s search algorithm is a heart-in-the-mouth situation for many digital marketers. If it’s a major update, it can result in a massive reshuffle in rankings. Penalizing or blocking of websites is bound to take place, which could affect your brand’s visibility in due course. If you are someone who.....
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Nov 2019

How to create a content marketing strategy to drive more conversions

Content Marketing Strategy
There’s a popular adage about content that every website owner, social media expert, and YouTuber will be familiar with. It goes: “Content is the king of the blog.” This axiom is spot on because every blog, website, social media platform, and YouTube channel needs excellent content. Unless you have superb content, you’re unlikely to be able to fulfill.....
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Nov 2019

5 Web analytics tools to gauge content engagement effectively

Content Analytics Tool
So you’ve embellished your content with everything the experts suggested. You’ve written compelling copy in the form of short paragraphs, with subheads and bullets. You’ve thought of catchy titles that appeal to both users as well as search engine bots. You’ve plugged in some stunning images and cool infographics, along with a related video or two. What next? The success or failure of your efforts can’t be judged randomly; your work has to be measured in terms of.....
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Oct 2019

4 Mistakes to avoid while increasing content engagement

Mistakes to avoid to increase content engagement
If you wish to dominate the virtual world, your content needs to be highly engaging – there are no two ways about it! We try all the ‘textbook’ ways to make sure that our content hooks viewers long enough to help us achieve our end goal, whether it’s a simple sign-up or a straightforward sale......
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21 Content Marketing Ideas for November 2019

November Content Marketing Ideas
November represents the transition from festival fervor to mellow winter. While it’s easy to dismiss November as just an in-between month, it doesn’t have to be so November-ish! The month kick-starts the wedding season and Movember, and is packed with a list of important events and fun days. Here’s how you can tap into them.....
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What did we learn this month?

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