Scatter Monthly Calendar – May 2021

May 2021
What’s happening in May 2021? COVID-19 vaccination available for all adults from 1 May Content marketing ideas:    Listicle idea: X Precautions you must take before and after vaccination Infographic idea: How can you register online for the COVID vaccine? Video idea: How does the first wave of COVID differ from the second? Podcast idea: Why.....
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Apr 2021

How fluid moment marketing can up your marketing game

moment Marketing
From the Don’t Rush challenge, Renaissance Painting, Buss It challenge to Vroom Vroom, different trends take the internet by storm every day. People across the world follow and participate in these trends. Given the captive audiences, these are a goldmine for brands to leverage to their benefit. So how do these viral trends convert into.....
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Apr 2021

4 Content management systems that can make your marketing job easier

Content Management System
A content management system or CMS enables companies to publish their content on the Internet. The main goal of a CMS is to make it easy for everyday users of technology to build websites and keep them updated without an in-depth understanding of programming languages or coding.  With a suitable content management system, marketers can easily create, edit, modify,.....
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Apr 2021

Martech innovations that will shape the new digital decade 

martech
A wave of digital disruption has taken over the martech industry today. The rise of digital-first consumers, who seek personalized and empathy-driven services, has opened new avenues for customer engagement for the new–age marketers. Driving DCX (Digital Consumer Experience) has become a priority, as a digitally engaged customer is more brand loyal and likely to add 3x annual value compared to the average customer.  Martech innovations are.....
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Apr 2021

Beyond CXO readership: Why long-form content is great for the long haul

The importance of creating long-form content
Even for the best of marketers, creating long-form content that is appealing and engaging seems like a daunting task. It is a significant effort and investment both for the creator and the reader in the era of ‘snackable’, short-form content formats. However, long-form content is increasingly helping content marketers to provide comprehensive information, add value.....
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Apr 2021

Tips to make your blog posts capture and sustain readers’ interest

reader's Interest
The digital era has changed the rules of writing. While the basics remain the same –that is, adhering to the ‘pyramid style’ of writing – there are a lot of newer aspects that need to be considered. Fundamentally, writing for the web is different than writing for printed newspapers or magazines. Web content is mostly.....
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Apr 2021

Moment Marketing: How Scatter Recommends can help you

moment marketing
A few days ago, we were all amused by a viral ad featuring Rahul Dravid. Called ‘Indiranagar ka Gunda’, the viral ad for Cred saw an otherwise extremely calm person go into complete road rage. This ad hit a nerve and soon there were memes flooding the internet. Many other brands from Durex to Amul,.....
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What did we learn this month?

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