TVS Wego

Problem :

To position the TVS Wego as the best two wheeler for millennials looking to make the most of life.

Solution :

A content strategy rooted in the evergreen aspirations of the youth- #WhyStopHere. Scatter's dedicated editorial team creates content across formats to associate the brand with feelings of freedom, fulfillment, and fun. Our content helps readers make the most of every celebration, life stage, talent, relationship, and indeed, every moment.

Result :

The social engagement and shareability of content increased by 63%. Additionally, the number of online queries from prospective buyers on social media also increased by 123%. Moreover, there was also a 2.3 minutes rise in the dwell time on the website.

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increase in social engagment

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increase in page dwell time

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increase in online customer queries