Problem :

As one of the leading Fashion stores in the country with several outlets in multiple cities, Westside wanted to connect with their audience through the digital medium and promote their latest collection. The objective was to increase footfalls in the store and widen the customer base. 

Solution :

Since the brand's target audiences frequently interact with content creators on YouTube and Instagram, Scatter created a content strategy to leverage the clout of these influencers. 

Result :

Social content was well received by target audiences. Firstly, we created a walk-through video with a famous lifestyle vlogger Wow Style and generated 30k pageviews with an average completion rate of 65%. We also created a video with one of India's most famous vloggers - Sejal kumar- for the Westside brand Wunderlove, which received more than 200k views. 

0 %
Video completion rate on youtube for store walk through video
0 k
Views received on an influencer's video
0 mins
Average time spent on youtube videos