What’s happening in June 2021?

Non-ISI helmets to be banned from 1 June  2021

Content marketing ideas:     

• Listicle idea: X Best ISI-approved helmet brands in India
• Infographic idea: What should one look for while buying a helmet? 
• Video idea: X Traffic rules that India can learn from other countries  
• Podcast idea: Are fines enough to keep people from breaking traffic rules? 

Government to implement mandatory gold hallmarking from 1 June 2021

Content marketing ideas:     

• Listicle idea: Why should you buy hallmarked jewelry?  
• Infographic idea: How do you know if your jewelry is hallmarked? 
• Video idea: What is gold hallmarking and why is it important? 
• Podcast idea: How does gold hallmarking encourage legal gold transactions? 

IT Department extends deadline to link PAN and Aadhaar to 30 June 2021

Content marketing ideas:     

• Listicle idea: X Apps to store your documents in 
• Infographic idea: Steps to link your PAN with Aadhaar 
• Video idea: How has the Aadhaar card become so important in such a short period of time? 
• Podcast idea: What could happen if you don’t link your PAN and Aadhaar? 

Euro June 2021 – 11 June – 11 July

Content marketing ideas:     

• Listicle idea: How has the Euro 2021 changed due to COVID-19? 
• Infographic idea: Who are the top contenders for the Euro 2021? 
• Video idea: X best moments from previous UEFA Euro tournaments 
• Podcast idea: Is having a video assistant referee (VAR) at the tournament a good idea? 

Fixed days – June 2021: 

Global Day of Parents – 1 June 

This day is celebrated to appreciate all parents for their selfless commitment and lifelong sacrifice to nurture their relationship with children. 

Content marketing ideas:     

• Listicle idea: These superb parenting tips can make life easy for new parents  

• Infographic idea: X Apps you can install to make your parents’ lives easier 
• Video idea: X Best web series you can enjoy with your parents  
• Podcast idea: How can adoptive parents face their challenges? 

World Milk Day – 1 June 

This day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food. 

Content marketing ideas:     

• Listicle idea: X Fun ways to encourage your child to drink milk  
• Infographic idea: Around the world with X milk-based desserts  
• Video idea: How can you make milk from nuts at home? 

• Podcast idea: What you need to know before going on a dairy-free diet 

Brand campaign that worked:  

This ad by Amul shows how pure a mother’s love is – as pure as Amul milk. 

https://www.youtube.com/watch?v=eVdXB5NmoAI 

World Bicycle Day – 3 June 

This day aims to acknowledge the bicycle as a sustainable, reliable and affordable method of transportation, fostering environmental stewardship and health. 

Content marketing ideas:     

• Listicle idea: X Tips to keep in mind to prevent knee pain while cycling  
• Infographic idea: Head to these cycle-friendly cities for an epic adventure  

• Video idea: The increased popularity of cycling during COVID-19 
• Podcast idea: Everything you need to know about the world of competitive cycling  

International Day of Innocent Children Victims of Aggression – 4 June 

This day is commemorated to recognize the pain of children who have been victims of physical, emotional, and mental abuse. 

Content marketing ideas:     

• Listicle idea: These therapy approaches can help your child cope with trauma  
• Infographic idea: X Signs that your child needs to talk to a professional counselor 
• Video idea: How can PTSD in children affect their lives as adults? 
• Podcast idea: How to support a partner with childhood trauma  

World Environment Day – 5 June 

This day aims to engage governments, businesses, and citizens to focus their efforts on pressing environmental issues. 

Content marketing ideas:     

• Listicle idea: How can businesses be more eco-friendly? 

• Infographic idea: These young minds are leading the way for environmental conservation  
• Video idea: Surprising environmental benefits of making these easy switches in daily life 
• Podcast idea: How sustainable is ecotourism? 

Brand campaign that worked:  

This video by Apple shows them promising a newborn child to build sustainable manufacturing process to make sure her future is safer and better. 

https://www.youtube.com/watch?v=ANOgCY6NlGs 

International Day for the Fight against Illegal, Unreported, and Unregulated Fishing – 5 June 

This day seeks to bring to light the effect that illegal, unregulated, and unreported fishing has on fisheries and a way to practice sustainable fishing. 

Content marketing ideas:     

• Listicle idea: Can aquaculture reverse the effects of overfishing?  
• Infographic idea: These countries are leading the race in establishing sustainable fisheries  
• Video idea: X Ways to ensure your seafood is sustainable 
• Podcast idea: Is a pescatarian diet healthy for the environment? 

World Food Safety Day – 7 June 

This day is marked to draw attention and inspire action to help prevent, detect, and manage food-borne risks. 

Content marketing ideas:     

• Listicle idea: X Fatal diseases that can arise due to contaminated food 
• Infographic idea: X Signs that your food has gone bad 

• Video idea: How has technology helped food stay safe for longer? 
• Podcast idea: Is expired food really harmful? 

World Oceans Day – 8 June 

This day is celebrated to bring attention to the role that oceans play in our everyday lives and inform the public about the impact of human actions on the ocean. 

Content marketing ideas:     

• Listicle idea: X Everyday products that are damaging the oceans 
• Infographic idea: How have human actions destroyed coral reefs?  
• Video idea: What is ocean acidification and how we stop it?  
• Podcast idea: Is banning straws enough to save our oceans? 

Brand campaign that worked:  

This ad by Conservation International gives the voice of Harrison Ford to the oceans to describe its beauty and mysteries. 

https://www.youtube.com/watch?v=rM6txLtoaoc 

World Brain Tumor Day – 8 June 

This day is celebrated to raise awareness among people about brain tumors. 

Content marketing ideas:     

• Listicle idea: Common types of brain tumor you should know about 
• Infographic idea: X Tips to get though an MRI if you’re claustrophobic 
• Video idea: How does fluorescence play a big role in brain surgery? 

• Podcast idea: Here’s how you can care for a paralyzed loved one at home   

World Day Against Child Labor – 12 June 

This day calls on the international community to take effective measures to eradicate forced labor, and end modern slavery and human trafficking.  

Content marketing ideas:     

• Listicle idea: How do Indian laws protect children from underage labor? 

• Infographic idea: The best and worst countries for children’s rights  
• Video idea: Inspiring lessons we can learn from these crusaders against child labor  
• Podcast idea: Has fast fashion contributed to the rise of child labor? 

International  Albuminsm Awareness Day – 13 June 

This day aims to prevent discrimination against people with albinism. 

Content marketing ideas:     

• Listicle idea: Different types of albinism and their symptoms  
• Infographic idea: X Albino models who redefined beauty  
• Video idea: Best tips to take care of albino skin 

• Podcast idea: What you should know about raising a child with albinism? 

World Blood Donor Day – 14 June 

This day is celebrated to thank unpaid, voluntary blood donors for their life-saving gift. 

Content marketing ideas:     

• Listicle idea: X Things you should know about donating plasma during the COVID-19 pandemic 
• Infographic idea: Extraordinary benefits of blood donation that will surprise you  
• Video idea: A step-by-step guide for organizing a blood donation drive  
• Podcast idea: Why is it so hard to get blood even though so many people donate? 

Brand campaign that worked:  

This ad by the American Red Cross encourages people to donate blood and emphasizes that when you do so, you not only donate blood, but also time for patients to recover and spend with their loved ones. 

https://www.youtube.com/watch?v=bdTHCH2tqog 

World Elder Abuse Day – 15 June 

This day is commemorated to raise awareness about the abuse and suffering inflicted on our older generations. 

Content marketing ideas:     

• Listicle idea: X Caregiving tips if you have elders at home  
• Infographic idea: X Helpline numbers to call if you suspect elder abuse 
• Video idea: Why does elder abuse happen? 
• Podcast idea: What should you ensure before putting a parent in a care facility? 

International Day of Family Remittances – 16 June 

This day is celebrated to recognize the contribution of over 200 million migrant workers who work tirelessly to improve the lives of their family. 

Content marketing ideas:     

• Listicle idea: X Steps to prevent another migrant crisis during a pandemic  

• Infographic idea: How to make the lives of female migrant workers safer  
• Video idea: Here’s how ILO ensures the welfare of migrant workers  
• Podcast idea: Can digitization provide better jobs to migrant workers? 

Brand campaign that worked:  

This ad by PhonePe shows the sweet exchange between a housewife and her migrant husband who has sent her a gift for her birthday. 

https://www.youtube.com/watch?v=_andnIwLKDk 

World Day to Combat Desertification and Drought – 17 June 

This day is celebrated to promote public awareness of international efforts to combat desertification. 

Content marketing ideas:     

• Listicle idea: Everyday hacks that can help conserve groundwater  
• Infographic idea: X Alternative farming techniques you should know about 
• Video idea: Here’s how droughts have shaped the history of our world  
• Podcast idea: This is how wildfires are affecting the soil quality in deserts 

Sustainable Gastronomy Day – 18 June 

This day emphasizes the need to focus the world’s attention on the role that sustainable gastronomy can play. 

Content marketing ideas:     

• Listicle idea: How you can encourage kids to waste less food  
• Infographic idea: X Superfoods that are also sustainable 

• Video idea: Why is organic food so expensive?  
• Podcast idea: How can you be a restaurateur who cares? 

International Day for the Elimination of Sexual Violence in Conflict – 19 June 

This day commemorates the victims and survivors of sexual violence and pays tribute to those who have stood up to eradicate these crimes. 

Content marketing ideas:     

• Listicle idea: X Tips to help a victim of domestic abuse/violence  
• Infographic idea: X Subtle signs of an emotionally abusive relationship  
• Video idea: Why is it so difficult to get out of a toxic relationship? 
• Podcast idea: How can you talk to your child about sexual abuse? 

World Refugee Day – 20 June 

This day is celebrated to show how the global public stands with refugees. 

Content marketing ideas:     

• Listicle idea: X Common myths about refugees  

• Infographic idea: X Countries that are the most welcoming for refugees  
• Video idea: Famous refugees who changed the world as we know it  
• Podcast idea: The role of social media solidarity in addressing the refugee crisis  

A brand campaign that worked:  

This video by Amnesty International depicts a fictional situation where Europeans are the asylum-seekers – and shows what kind of a world that would be. 

https://www.youtube.com/watch?v=_OUpsWCvE38 

International Day of Yoga – 21 June

This day is celebrated to raise worldwide awareness of the many benefits of practicing yoga. 

Content marketing ideas:     

• Listicle idea: The best yoga courses in India 
• Infographic idea: Different types of yoga you should know about 
• Video idea: Yoga poses to relax after an intense session 
• Podcast idea: Can yoga replace exercise or only supplement it? 

A brand campaign that worked:  

This ad by Incredible India talks about how yoga can rejuvenate the body, mind, and soul, and explains why the best place to learn it is its birthplace – India. 

https://www.youtube.com/watch?v=1NVqjsmZxRg 

Father’s Day – 21 June 

This day celebrates fathers and the influence of fathers in our society. 

Content marketing ideas:     

• Listicle idea: X Ways you can show your father how much you appreciate him (without gifts) 
• Infographic idea: Best activities you can do with your dad 
• Video idea: The best examples of fathers in movies 
• Podcast idea: What financial lessons have we learned from our fathers? 

Brand campaign that worked:  

This video by Flipkart celebrates those hands-on dads who always make sure they take part in all aspects of the children’s lives. 

https://www.youtube.com/watch?v=QCMcI4_T7i8 

World Music Day – 21 June 2021

This day is an annual celebration of music, where people are urged to play music outside in their neighborhoods, or in public spaces and parks. 

Content marketing ideas:     

• Listicle idea: X Ways music can act as therapy 
• Infographic idea: A look at the evolution of music through the best albums of each decade  
• Video idea: Why is retro music trending again? 

• Podcast idea: What’s the appeal of K-pop? 

United Nations Public Service Day – 23 June 

This day recognizes the work of public servants and encourages young people to pursue careers in the public sector. 

Content marketing ideas:     

• Listicle idea: X Ways you can make a difference in the world as part of the UN 
• Infographic idea: What kind of courses should you take to be a UN diplomat? 
• Video idea: How have the different UN bodies helped during the COVID-19 pandemic? 
• Podcast idea: How can we make public sector jobs more glamorous? 

International Widows’ Day – 23 June 

This day aims to draw attention to the voices and experiences of widows and to galvanize the support they need. 

Content marketing ideas:     

• Listicle idea: Books about widowed women everyone must read 
• Infographic idea: X Financial tips for widowed women to secure their future 

• Video idea: How can widowed women be encouraged to consider remarriage? 
• Podcast idea: How has the perception of widowed women in India changed over the decades? 

International Olympic Day – 23 June 

This day is celebrated every year to promote the Olympic Movement. 

Content marketing ideas:     

• Listicle idea: New sporting events included in the Olympics 
• Infographic idea: Which countries have won the most Olympic gold medals? 
• Video idea: The most significant moments in Olympic history 
• Podcast idea: What should India invest in to win more Olympic medals? 

Day of the Seafarer – 25 June 

This day recognizes the valuable contributions seafarers make to the world economy and trade, sometimes at a great personal cost. 

Content marketing ideas:     

• Listicle idea: X Diseases that are common among seafarers 

• Infographic idea: X Unexpected difficulties seafarers might face on the sea 
• Video idea: How did the Suez Canal open up international trade? 
• Podcast idea: How can a seafarer make the most of their days on land? 

International Day against Drug Abuse and Illicit Trafficking – 26 June 

This day aims to strengthen action and cooperation to achieve the goal of an international society free of drug abuse. 

Content marketing ideas:     

• Listicle idea: X Ways for you to recognize if you are addicted to anything 
• Infographic idea: X Organizations that can help you get deaddicted 
• Video idea: A look at Punjab’s drug problem 

• Podcast idea: How are human trafficking and drug abuse-related? 

UN International Day in Support of Victims of Torture – 26 June 

This day aims to eradicate torture and follow the terms of the Convention against Torture and Other Cruel, Inhuman, or Degrading Treatment or Punishment.  

Content marketing ideas:     

• Listicle idea: X Indian freedom fighters who were tortured while fighting for independence 
• Infographic idea: X Countries with the worst human rights violations 
• Video idea: What are some modern ways of torture? 
• Podcast idea: How to rescue someone who’s a victim of domestic abuse 

Micro, Small, and Medium-sized Enterprises Day – 27 June 

This day aims to raise awareness of Micro, Small, and Medium-sized Enterprises and their contributions to sustainable development. 

Content marketing ideas:     

• Listicle idea: X Government schemes that support MSMEs 
• Infographic idea: A checklist of what you need to keep in mind before registering your MSME 

• Video idea: How do MSMEs support India’s economy?  
• Podcast idea: Why should you buy local? 

International Day of the Tropics – 29 June 

This day celebrates the extraordinary diversity of the tropics while highlighting the unique challenges and opportunities that tropical nations face. 

Content marketing ideas:     

• Listicle idea: Countries you must visit in the tropical belt 
• Infographic idea: X Essentials if you’re vacationing in a tropical paradise 
• Video idea: Will global warming still affect animals in tropical areas? 
• Podcast idea: How do people in tropical areas guard themselves against heatwaves? 

International Asteroid Day – 30 June 

This day aims to educate the public about the hazards of an asteroid impact and what should be done in case of a credible near-object threat. 

Content marketing ideas:     

• Listicle idea: X Asteroids you can spot in the night sky in June  2021 

• Infographic idea: How big would an asteroid need to be to wipe out all life on earth? 
• Video idea: A look at what could possibly happen after a meteor strikes the earth  
• Podcast idea: Is space colonization the only way to ensure the survival of humans in the future? 

International Day of Parliamentarism – 30 June 

This day aims to shed light on how parliamentary systems help improve the day-to-day lives of ordinary citizens. 

Content marketing ideas:     

• Listicle idea: What needs to happen for a bill to be passed in India? 
• Infographic idea: X Ways you can contact your local MP or MLA 
• Video idea: How does the parliament differ from the government?  

• Podcast idea: How can we ensure our parliamentary leaders remain fair? 

More content marketing opportunities: 

Pride Month – All of June 2021

This month promotes the dignity, equality, and increased visibility of lesbian, gay, bisexual, and transgender people as a social group. 

Content marketing ideas:     

• Listicle idea: X Ways to increase LGBTQ+ representation in the workplace 
• Infographic idea: What do the colors on the LGBTQ+ flag denote? 
• Video idea: X Stories of teenagers who came out to their parents early 
• Podcast idea: Why is LGBTQ+ representation in media important? 

A brand campaign that worked:  

This ad by Levi’s features LGBTQ+ people as they talk about what it means to be queer and how they hope to live in the future. 

https://www.youtube.com/watch?v=Vw-8wie7trI 

Fun days – June 2021: 

Donald Duck Day – 9 June 

World Gin Day – 12 June 

International Falafel Day – 12 June 

International Bath Day – 14 June 

International Picnic Day – 18 June 

International Sushi Day – 18 June 

World Productivity Day – 20 June 

World Motorcycle Day – 21 June 

World Giraffe Day – 21 June 

Global Beatles Day – 25 June 

International Body Piercing Day – 28 June 

International Mud Day – 29 June 

Content marketing ideas:     

• Listicle idea: X Tips to take care of your motorcycle 
• Infographic idea: X Bath accessories you must-have for a relaxing shower
• Video idea: How is gin made?
• Podcast idea: How did the Beatles influence rock music? 

Birthday – June 2021:  

Dinesh Karthik – 1 June 

Morgan Freeman – 1 June 

Heidi Klum – 1 June 

Wentworth Miller – 2 June 

Sonakshi Sinha – 2 June 

Rafael Nadal – 3 June 

Angelina Jolie – 4 June 

Anil Ambani – 4 June 

Mark Wahlberg – 5 June 

Neha Kakkar – 6 June 

Emily Ratajkowski – 7 June 

Ekta Kapoor – 7 June 

Shilpa Shetty – 8 June 

Kanye West – 8 June 

Natalie Portman – 9 June 

Sonam Kapoor – 9 June 

Prakash Padukone – 10 June 

Kate Upton – 10 June 

Sundar Pichai – 10 June 

Adriana Lima – 12 June 

Mary-Kate and Ashley Olsen – 13 June  

Disha Patani – 13 June 

Neil Patrick Harris – 15 June  

Mithun Chakraborty – 16 June 

KJ Apa – 17 June 

Kendrick Lamar – 17 June 

Venus Williams – 17 June 

Kajal Aggarwal – 19 June 

Salman Rushdie – 19 June 

Aung San Suu Kyi – 19 June 

Rahul Gandhi – 19 June 

Nicole Kidman – 20 June 

Chris Pratt – 21 June 

Meryl Streep – 22 June 

Mindy Kaling – 24 June 

Karisma Kapoor – 25 June 

Arjun Kapoor – 26 June 

Ariana Grande – 26 June 

PT Usha – 27 June 

Khloe Kardashian – 27 June 

Camila Mendes – 29 June 

Michael Phelps – 30 June 

Content marketing ideas:     

• Listicle idea: X Iconic Morgan Freeman roles you should know about 
• Infographic idea: Differentiating between the Chrises: Pratt, Evans, Hemsworth, and Pine 
• Video idea: What’s unique about Michael Phelps’ method of swimming? 

• Podcast idea: How did Aung San Suu Kyi go from Nobel prize winner to being widely disliked?