July 30, 2022

August 2022 – Scatter Content Calendar

With each passing month, we inch closer to the end of the year. Let’s take a moment to pause; as you take steps towards the ‘new normal’, the world also seems to be picking up its regular pace. Let August welcome you with the right content marketing ideas to grow your brand.

Take note of these marketing opportunities. Celebrate the gift of friendship this International Friendship Day, let the youth inspire you as we gather for International Youth Day, embrace your quirks with International Lefthanders Day, rejoice in your freedom on Independence Day, and more.

What’s new in August 2022?

It’s an August launch for ISRO’s Chandrayaan – August 2022

India is all set to launch the Chandrayaan 3 mission this August. Although the government previously declared that the mission would take place in 2022, this is the first time a specific month has been disclosed. The mission is a follow-up of Chandrayaan 2, wherein the objective was to land a rover on the lunar South Pole in July 2019.

Content marketing ideas:

  • Listicle idea: X Books you need to read on India’s space travels
  • Infographic idea: A timeline of India’s space achievements
  • Video idea: Ways high-end technology allows you to capture celestial bodies
  • Podcast idea: How much does an education in space and aeronautics cost?

Fixed days – August 2022

Hiroshima Day – 6 August

Every year on 6 August, Hiroshima Day is commemorated to promote peace politics and raise awareness of the impact of the nuclear bombing of Hiroshima.

On 6 August 1945, an atomic bomb was dropped on Hiroshima, killing thousands of people instantaneously. People visit the Hiroshima Peace Memorial Museum on this day to learn about the bombing of Hiroshima during WWII.

Content marketing ideas:

  • Listicle idea: X Books that explain the history of Hiroshima’s atomic bombing
  • Infographic idea: Wars that changed the world: What you should know
  • Video idea: Understanding nuclear weapons and their threat to society
  • Podcast idea: Real-life stories from the Hiroshima bombing


International Friendship Day – 7 August

Your best friend doesn’t need a particular day to be reminded of how much they mean to you, but a day dedicated to your friendship and wholesome bond does sound delightful. Let them know how special they are in a way they will most appreciate. This International Friendship Day, make sure to hatch the ultimate plan that will leave your BFF touched.

While International Friendship Day is observed on 30 July each year, countries such as India, the United States, Malaysia, the United Arab Emirates, etc., celebrate this day on the first Sunday of August.

Content marketing ideas:

  • Listicle idea: The best movies to watch with your BFF this Friendship Day
  • Infographic idea: A line-up of the perfect gifts for your bestie’s personality
  • Video idea: The perfect travel spots to visit with your best friend
  • Podcast idea: Making friends in the virtual world: A new perspective

Brand campaign that worked:

This brand campaign by Nescafé Myanmar reminds us how most friendships are a simple gesture away. All it takes is the first step.


International Day of the World’s Indigenous Peoples – 9 August

Every year on 9 August, the United Nations General Assembly observes the International Day of the World’s Indigenous Peoples. The UN Working Group on Indigenous Populations held its inaugural meeting on this date in 1982.

People across the world are encouraged to disseminate the United Nations’ message about the protection and promotion of indigenous peoples’ rights on this day. Indigenous peoples have their distinct cultures and methods of interacting with others and the environment. They maintain their distinct political, social, economic, and cultural characteristics in the societies they live in.

Content marketing ideas:

  • Listicle idea: X Documentaries that highlight the history of indigenous people
  • Infographic idea: How do the world’s oldest tribes contribute to humankind?
  • Video idea: A look at the indigenous communities in India
  • Podcast idea: Ways you can support tribal culture

International Youth Day – 12 August

Every year on 12 August, International Youth Day is observed to bring youth issues to the attention of the international community and to recognize the potential of youth as contributors in today’s globalized world.

Young people gathering in Austria, Vienna, for the first session of the United Nations System’s World Youth Forum introduced the idea for International Youth Day in 1991.

Content marketing ideas:

  • Listicle idea: The youth and mental health: Ways to break the stigma in India
  • Infographic idea: Unconventional career choices: How to encourage the youth
  • Video idea: Important skills that will help the youth progress
  • Infographic idea: How can we create a better society for young people?

Brand campaign that worked:

This video by UN Women shares an important message on empowerment through education.



International Lefthanders Day – 13 August

International Lefthanders Day celebrates left-hand dexterity on 13 August each year. If you’ve ever felt out of place in a world full of right-handers, this is your day!

If you ever feel lonely in the left-handed club, know this – Bill Gates and Barack Obama are both lefthanders. And for a fun fact, you should probably know that about 12% of the world’s population is left-handed too!

Content marketing ideas:

  • Listicle idea: Famous left-handed people that made a difference
  • Infographic idea: Interesting facts you must know about lefthanders
  • Video idea: X Products that left-handed people will appreciate
  • Podcast idea: Simple ways we can make everyday life inclusive for lefthanders


Independence Day – 15 August

As we celebrate the 75th Independence Day this year, we also honor and cherish the sacrifices put forth by brave fighters and the freedom we possess to live a life of our choice. As the country gathers to celebrate the historic day, let us also forge forward in a way that makes our country proud.

Content marketing ideas:

  • Listicle idea: X Glorious moments that put India on the world map
  • Infographic idea: The history of India’s economic growth since independence
  • Video idea: Tricky trivia: Can you differentiate between these Indian facts and myths?
  • Podcast idea: What does freedom mean to you?

Brand campaign that worked:

This video by Vivo India highlights an important message about women’s safety and thus shares the message of a happy independence night.



World Humanitarian Day – 19 August

World Humanitarian Day was established to commemorate the bombing of the Canal Hotel in Baghdad, Iraq, on 19 August 2003, which killed 22 people, including senior humanitarian, Sérgio Vieira de Mello. The United Nations General Assembly officially declared World Humanitarian Day (WHD) in 2009.

The theme this year emphasizes the urgent human cost of climate change by urging world leaders to take concrete climate action for people who are most vulnerable.

Content marketing ideas:

  • Listicle idea: Simple ways you can start humanitarian work
  • Infographic idea: Growing issues in the society that require a humanitarian solution
  • Video idea: Where do we stand in our progress with reversing climate change?
  • Podcast idea: What can we do to help our humanitarian heroes?

World Photography Day – 19 August

They say a picture speaks a thousand words – why not make it count? This World Photography Day, celebrate your love for telling stories through images.

Each year, 19 August is observed as World Photography Day to recognize and celebrate the art, culture, history, science, and the very craft of photography. So, whip out your camera and share an image that reflects your photography spirit.

Content marketing ideas:

  • Listicle idea: X Scenic places every photographer must visit
  • Infographic idea: A look back at the evolution of cameras
  • Video idea: Easy camera tricks to enhance your photography game
  • Podcast idea: How can you pursue a career in photography?

Brand campaign that worked:

This video by OnePlus India redefines what photography means today, along with sharing images captured on a OnePlus phone.



International Day of Remembrance and Tribute to the Victims of Terrorism – 21 August



The United Nations General Assembly has designated 21 August as the International Day of Remembrance and Tribute to Terrorism Victims and Survivors in order to recognize and aid victims and survivors of terrorism, as well as to advocate and safeguard their human rights and fundamental freedoms.

Content marketing ideas:

  • Listicle idea: X Documentaries that highlight the repercussions of terrorism
  • Infographic idea: Ways to create a safe space for survivors of terrorism
  • Video idea: Where did terrorism stem from? Understanding its history
  • Podcast idea: Understanding the psychological impact of terrorism


International Day for the Remembrance of the Slave Trade and its Abolition – 23 August

Every year on 23 August, the International Day for the Remembrance of the Slave Trade and its Abolition is observed to commemorate the abolition of the transatlantic slave trade. It serves as a reminder of the tragedy and injustice that lay in the slave trade and the experiences faced by several people.

Content marketing ideas:

  • Listicle idea: X Important books you must read to understand the slave trade
  • Infographic idea: X Famous people that rose from slavery and created history
  • Video idea: Everything you need to know about the transatlantic slave trade
  • Podcast idea: How can we raise our children for a better future?


International Day against Nuclear Tests – 29 August

The United Nations General Assembly unanimously adopted Resolution 64/35 on 2 December 2009, declaring 29 August as the International Day Against Nuclear Tests.

The focus of the resolution is on increasing awareness about the effects of nuclear explosions and educating people in the hope of a world free of nuclear weapons.

Content marketing ideas:

  • Listicle idea: X Ghastly effects of nuclear weapon explosions
  • Infographic idea: How are nuclear tests conducted?
  • Video idea: What goes into making a nuclear weapon?
  • Podcast idea: How to pursue a career in nuclear science


International Day of the Victims of Enforced Disappearances – 30 August

The United Nations General Assembly recognized the implementation of the International Convention for the Protection of All Persons from Enforced Disappearances and resolved to make 30 August the International Day of Victims of Enforced Disappearances, which has been observed since 2011.

Content marketing ideas:

  • Listicle idea: X Movies that are based on true stories of abductions
  • Infographic idea: What should you do if you’re facing an unsafe situation?
  • Video idea: Life after abduction: People who braved their past
  • Podcast idea: The larger impact of enforced disappearances: Who is affected?


Other content marketing opportunities

World Breastfeeding Week – 1-7 August

Although breastfeeding is one of the most important and naturally occurring practices, several women are faced with public judgment and discrimination for the same. This often forces women to retreat to isolated places, cover up their bodies, etc., for the simple act of feeding their child.

World Breastfeeding Week (WBW) is a global movement that occurs each year during 1-7 August to promote awareness and mobilize action around breastfeeding challenges.

Content marketing ideas:

  • Listicle idea: Ways to normalize breastfeeding in public
  • Infographic idea: X Challenges faced by women when breastfeeding
  • Video idea: Does breastfeeding come with an age bracket? Till when should you continue?
  • Podcast idea: Understanding the several benefits of breastfeeding

Brand campaign that worked:

This ad by Philips India highlights an important message about breastfeeding and how breastfeeding as a journey involves team effort.



Fun days – August 2022



International Clown Week – 1-7 August

International Childfree Day – 1 August

International Clouded Leopard Day – 4 August

International Beer Day – 5 August

International Cat Day – 8 August

World Lion Day – 10 August

World Calligraphy Day – 10 August

World Elephant Day – 12 August

International Orangutan Day – 19 August

International Bow Day – 19 August

World Mosquito Day – 20 August

World Honey Bee Day – 20 August

International Strange Music Day – 24 August

International Dog Day – 26 August

International Whale Shark Day – 30 August

Festivals – August 2022


Naga Panchami – 2 August

Raksha Bandhan – 11 August

Parsi New Year – 16 August

Janmashtami – 18 August

Ganesh Chaturthi – 31 August

Content marketing ideas:

  • Listicle idea: How do various states of India celebrate Naga Panchami?
  • Infographic idea: Innovative ways to celebrate Raksha Bandhan
  • Video idea: The making of a perfect Onam Sadhya
  • Podcast idea: Reasons to promote eco-friendly Ganeshas

Birthdays – August 2022

Jason Momoa – 1 August

Taapsee Pannu – 1 August

James Hetfield – 3 August

Sunil Chhetri – 3 August

Kishore Kumar – 4 August

Neil Armstrong – 5 August

Kajol – 5 August

M Night Shyamalan –6 August

Charlize Theron – 7 August

Anna Kendrick – 9 August

Antonio Banderas – 10 August

Chris Hemsworth – 11 August

Suniel Shetty – 11 August

Casey Affleck – 12 August

Sara Ali Khan – 12 August

Vikram Sarabhai – 12 August

Alfred Hitchcock – 13 August

Sridevi – 13 August

Steve Martin – 14 August

Mila Kunis – 14 August

Halle Berry – 14 August

Sunidhi Chauhan – 14 August

Sri Aurobindo – 15 August

Jennifer Lawrence – 15 August

Ben Affleck – 15 August

Alejandro González Iñárritu – 15 August

Steve Carell – 16 August

James Cameron – 16 August

Saif Ali Khan – 16 August

Robert de Niro – 17 August

Sean Penn – 17 August

Edward Norton – 18 August

Gulzar – 18 August

Matthew Perry – 19 August

Satya Nadella – 19 August

Sudha Murthy – 19 August

Andrew Garfield – 20 August

Amy Adams – 20 August

Randeep Hooda – 20 August

Narayana Murthy – 20 August

Usain Bolt – 21 August

KK – 23 August

Rupert Grint – 24 August

Mother Teresa – 26 August

Jack Black – 28 August

David Fincher – 28 August

Cameron Diaz – 30 August