October brings with it the perfect weather, numerous festivals, and the joy of knowing that winter is finally here! Let us celebrate this wonderful month with hot steaming cups of coffee, knowing how we can contribute towards animal welfare, shedding inhibitions around mental health and wellbeing, and of course, the festival of Diwali.

What’s New in October 2022?

Rollout of 5G services across India – 12 October

India is all set to roll out the first phase of 5G services on 12 October (expected date), covering 13 major cities. The National Broadband Mission (NBM) announced that PM Narendra Modi will be launching 5G services at the India Mobile Congress (IMC), which is also India’s largest technology exhibition, in New Delhi.

5G services will account for nearly one-third of the connections across India, taking the economy to $455 billion by 2040. Expected to bring about great benefits in the fields of manufacturing, telemedicine, warehousing etc., the introduction of 5G services is being viewed as a moment of significant importance in India’s telecom history.

Content marketing ideas:

• Listicle idea: Tips to use mobile data sparingly for longer validity
• Infographic idea: 5 Countries where 5G is already in use
• Video idea: How 5G will transform the user experience for good
• Podcast idea: Types of smartphones that support 5G data

4th Edition of India Craft Week – 20-23 October

The main aim of India Craft Week (ICW) is to bring forth untold stories from the crafts sector into the mainstream and render arts an indispensable pillar for a country’s overall growth. The fourth edition of ICW will be held at NSIC grounds, Okhla, New Delhi. Supported by the World Crafts Council, the event will feature more than 50 artisans, craftsmen, craft brands, museums, organizations, and renowned figureheads from the art industry. This year’s theme is ‘Water,’ an element that is necessary to sustain life.

Content marketing ideas:

• Listicle idea: 7 DIY art and craft ideas to unleash the artist within you
• Infographic idea: Different types of art forms found in India
• Video idea: A look at some of the greatest artists of India
• Podcast idea: Career opportunities to explore after pursuing a master’s degree in art

Fixed Days – October 2022

International Day for Older Persons – 1 October

The world’s aged population (those over 60) is set to rise from 900 million to 2 billion between 2015 and 2050, according to WHO. The United Nations recognizes the efforts of the elderly in contributing positively towards society and urges the younger generations to celebrate this day by bestowing them with love, support, and respect that they deserve. We are extremely fortunate to have them with us as they help us view life from a completely distinct perspective.

Content marketing ideas:

• Listicle idea: X Ways to show how much you love your grandparents
• Infographic idea: 5 Activities to do with your grandparents this Grandparents’ Day
• Video idea: Business ventures started by people after retirement
• Podcast idea: How to keep yourself busy after retirement

Brand campaign that worked:

WhatsApp’s #ItsBetweenYou campaign was geared towards showing that all elders need is love and affection. They often lead lonely lives, so a phone call, message, or video call from their loved ones can brighten their day no end.

WhatsApp #ItsBetweenYou – Caregiver (60 Sec, English Phonetics) – YouTube

International Coffee Day – 1 October

Coffee has been around for more than 600 years and clearly, we do not seem to be getting enough of it! International Coffee Day is celebrated worldwide on 1 October in different ways. From coffee growers to cafe owners, everyone joins in and celebrates the birth of the wonderful bean. Coffee is also one of the most versatile food items as people use it for creating delicious recipes – not just desserts but also savory snacks.

Content marketing ideas:

• Listicle idea: 5 Types of coffee that are less known but worth experiencing
• Infographic idea: Types of coffee beans found around the world
• Video idea: Famous coffee shops in India
• Podcast idea: The story of Starbucks – how it started and expanded

Brand campaign that worked:

McDonald’s launched a series of ads that promoted McCafe as the go-to coffee destination. One of the ads beautifully portrays different sets of people engaged in conversations, and how coffee is one beverage that evokes an emotion for every kind of mood.

McDonald’s – Coffee and Conversations [cinema version] (2012, UK) – Bing video

World Animal Welfare Day – 4 October

World Animal Welfare Day is observed worldwide to commemorate the animal kingdom and recognize these beautiful beings. It acts as a reminder every year to remind us of the importance of animals for our ecosystem. The day focuses on creating a safe environment for animals that is free of cruelty and putting an end to practices that endanger their survival.

Content marketing ideas:

• Listicle idea: 5 Species of friendly animals that you can adopt as pets
• Infographic idea: Dog breeds found around the world
• Video idea: Here is how you can keep your cat engaged in various activities
• Podcast idea: Tips to build a pet-friendly abode while you are away from home

Brand campaign that worked:

Google Android’s ‘Friends Furever’ commercial was all about adorable pairings of animals coming together as the most unlikely of friends and having a wonderful time. The ad focused on the ideology of ‘be together, not same,’ and promoted peaceful co-existence – the very essence of Animal Welfare Day.

Unlikely Animal Friends! ‘Friends Furever’ Commercial – Google Android – YouTube

World Cotton Day – 7 October

Cotton is used extensively across the world in fabrics as it is extremely comfortable, breathable, and durable. It is the only crop that provides both food and fiber. From edible oil to fuel to animal fodder, the seeds and stems of cotton are exceptionally useful. World Cotton Day is celebrated to raise awareness about the importance of cotton in our lives, as it continues to play a vital role in the economic development of many nations.

Content marketing ideas:

• Listicle idea: Give a twist to your old cotton fabrics with these 5 DIY ideas
• Infographic idea: X Types of cotton found around the world
• Video idea: The journey of cotton – from the field to our homes
• Podcast idea: Different uses of cotton that you may not have heard of

Brand campaign that worked:

The Cotton King commercial shows a man having a breezy day as he goes about his usual office routine; being himself by helping others in small ways and standing out from the crowd. It outlines the significance of wearing comfortable cotton clothes and simply feeling confident and happy.

The all-new Cotton King PRINTZ collection, for those who stand out! – YouTube

Indian Air Force Day – 8 October

India’s Air Force has made the country proud with its unfailing support and courageous strides in maintaining national security. Nationwide, October 8 is celebrated as Indian Air Force Day to commemorate and recognize the efforts of our air force towards the nation. This year, exotic aircraft will perform beautiful displays over Sukhna lake, Chandigarh.

Content marketing ideas:

• Listicle idea: 3 Times Indian Air Force made us feel extremely proud
• Infographic idea: Types of Indian aircraft used by the Indian Air Force
• Video idea: All about AFCAT examination for getting selected to the IAF
• Podcast idea: 3 Notable IAF pilots and their inspiring stories

Brand campaign that worked:

The Indian Air Force beautifully demolishes the stereotype that women are conditioned to be homemakers and can never dream beyond that. By shunning such regressive thoughts, the ad shows women walking shoulder to shoulder with men. Yes, today they can pursue their dreams of flying high!

Indian Air Force addresses gender equality in new ad: http://b… | Indian Air Force addresses gender equality

World Postal Day – 9 October

This day commemorates the contribution of the people engaged in the postal services. Though sending mail by post has been replaced by digital means of communication, the postal service continues to be an integral part of our system. It is important to mention the efforts of postal operators during the COVID-19 pandemic as they worked hard to deliver life-saving medicines and protective equipment to the remotest corners.

Content marketing ideas:

• Listicle idea: Here is how the post office stamps of different countries look
• Infographic idea: Types of post office services you can avail of in India
• Video idea: How a parcel reaches you – from origin to destination
• Podcast idea: Countries with the world’s best postal services!

Brand campaign that worked:

The Indian Postal Department played a significant role in delivering essential services as well as providing facilities during the pandemic, such as ATM withdrawal, Aadhaar card, savings account, overseas money transfer, money order payment, and much more. This ad depicts the seamless way all the workers in the department conducted their duties, keeping themselves and other people safe.

IndiaPost

World Mental Health Day – 10 October

People are finally waking up to the idea that mental health is as important to our well-being as physical health. WHO observes mental health day on October 10 in the hope of making mental health and well-being a global priority for all. The pandemic fueled mental health disorders such as depression, anxiety, and stress. World Mental Health Day promotes an environment where everyone can access mental healthcare without discrimination.

Content marketing ideas:

• Listicle idea: 5 Ways to support a friend who is suffering from depression
• Infographic idea: Steps involved to become a certified mental health professional
• Video idea: How companies are tackling the mental health issues of their employees
• Podcast idea: Change in perception towards mental health in our society

Brand campaign that worked:

American backpack brand JanSport launched its #LightenTheLoad campaign geared towards tackling mental health issues faced by Gen Z during the pandemic. The youngsters were urged to share their problems with friends, family, and people around them who care.

#LightenTheLoad | A Mental Wellness Mission – YouTube

International Day of the Girl Child – 11 October

International Day of the Girl Child is celebrated to recognize and spread awareness about issues faced by girls, such as teenage pregnancy, child marriage, discrimination, violence, gender inequality etc. On this day, the UN hopes to promote the rights of girls around the world as well as address the issue of gender discrimination.

Content marketing ideas:

• Listicle idea: 4 Ways to tackle gender discrimination at your office
• Infographic idea: Girls are opting for these male-dominated careers head-on
• Video idea: How young girls are taking charge of their lives in the 21^st century
• Podcast idea: Practical ideas that can be implemented at the grassroots level to promote financial independence in girls

Brand campaign that worked:

Oriflame’s campaign #beautifulchange was geared towards giving the same rights and chances to the girl child as their male counterparts. The ad beautifully portrays how one chance or opportunity can transform a girl’s life and urges people to take notice.

Oriflame | Beautiful Change – YouTube

Global Handwashing Day – 15 October

The simple act of washing your hands with soap can go a long way in helping to control the spread of diseases like diarrhea and respiratory infections. Global Handwashing Day aims to promote frequent handwashing as an important and gentle reminder in our everyday lives. The COVID-19 pandemic further cemented the benefits of washing one’s hands as it was promoted as one of the basic preventive measures against the spread of the infection.

Content marketing ideas:

• Listicle idea: 4 Reasons why handwashing is extremely important
• Infographic idea: Types of diseases you can combat simply by handwashing
• Video idea: How handwashing became a global preventive measure against the spread of COVID-19
• Podcast idea: Measures taken by NGOs and the government to promote handwashing as a regular practice

Brand campaign that worked:

Dettol’s #LetterforLife ad campaign shows kids around the world using droplets of Dettol liquid handwash as part of their letters and exchanging them with their friends, as a gesture of promoting the importance of washing hands.

Global Handwashing Day 2017 – YouTube

World Food Day – 16 October

Global food security is a topic of concern for nations worldwide, especially with rising prices, international tensions, climate issues, etc. World Food Day was designated by the UN to throw light on the issue of global hunger and to ensure access to a healthy diet for all. About 150 nations are collectively rallying to eliminate hunger and promote a more equitable distribution of food. Governments, the private sector, and individuals are all invited to work together in creating an inclusive and sustainable future for all.

Content marketing ideas:

• Listicle idea: 4 Food recipes that are easy yet tasty
• Infographic idea: Essential food items to include in your diet every day
• Video idea: Common food ingredients used differently in kitchens across the world
• Podcast idea: How food is a common uniting factor in different festivals

Brand campaign that worked:

Dastak cooking oil launched its #SplitThePlate campaign with a heartwarming video. It beautifully portrays the issue of ‘hunger’ and how we common citizens can help those in need with a little extra effort.

Best Food Waste Awareness Advertisement Pakistan | Dastak Cooking Oil – YouTube

International Day for the Eradication of Poverty – 17 October

International Day for the Eradication of Poverty is aimed at raising awareness about the struggles of people living in penury and trying to end this crippling situation by joining forces. Poor people have little or no access to a life of dignity as they are faced with hunger, deprivation, violence, and even homelessness. The situation has only deteriorated since the onset of the COVID-19 pandemic.

Content marketing ideas:

• Listicle idea: 3 Ways you can contribute positively to the lives of the needy
• Infographic idea: Timeline and statistics related to poverty over the last decade
• Video idea: How poor people are rising from the ashes with their hard work
• Podcast idea: How various corporates are using CSR to help eradicate poverty

Brand campaign that worked:

Ad Campaign on Poverty (ft.Unicef) – YouTube

National Solidarity Day – 20 October

A day of huge national importance, National Solidarity Day is a reminder of the service rendered by our nation’s armed forces. It is also the day when China launched a sudden attack due to a dispute over land. The skirmish lasted over a month and led to significant loss of life and property. It ended when China declared a ceasefire. The entire nation stood together in solidarity, which is what this day commemorates.

Content marketing ideas:

• Listicle idea: Various armed forces you can join to serve your nation
• Infographic idea: X Times when India was attacked as a nation
• Video idea: After-effects of a war-torn country
• Podcast idea: A chat with India’s retired army men who have seen war up close

United Nations Day – 24 October

The agenda of the United Nations is ‘Peace, Dignity, and Equality on a healthy planet.’ After the devastating World War II, 51 countries came together on 24 October 1945 to form the United Nations, which promoted world peace for all. The day marks discussions around the goals and achievements of the organization, as different countries gather and celebrate this important day.

Content marketing ideas:

• Listicle idea: 4 Ways to develop a peaceful atmosphere at your home
• Infographic idea: 5 Famous personalities who promoted world peace
• Video idea: How to fight your inner demons to attain a state of mental calm
• Podcast idea: A look at peaceful traditions followed around the world

World Development Information Day – 24 October

Information and communication technologies possess immense power to address the development issues faced by many nations. Coinciding with UN Day, World Development Information Day aims to disseminate maximum information and mobilize public opinion about the various problems of development. The day calls for international cooperation to foster economic growth, competitiveness, and globalization.

Content marketing ideas:

• Listicle idea: 6 Ways we experience digital disruption in our everyday life
• Infographic idea: Digital tools to boost work-from-home productivity
• Video idea: How information technology is changing the world around us
• Podcast idea: Are we facing information overload as we are bombarded with endless information?

National Ayurveda Day – 25 October

With the theme ‘Har Din Har Ghar Ayurveda,’ 25 October 2022 is going to be celebrated as National Ayurveda Day under the government’s ‘Azadi ka Amrit Mahotsav’ initiative. The goal of this day is to promote the importance of Ayurveda in our lives and how its healing principles can be beneficial for all. The Ayurveda market in India is expected to grow at 15% CAGR between 2021 and 2016, according to Financial Express.

Content marketing ideas:

• Listicle idea: 8 Benefits of Ayurveda for people of all age groups
• Infographic idea: 5 Ayurvedic home remedies to cure cold and cough
• Video idea: How Ayurveda came into being – a brief history
• Podcast idea: How Yoga and Ayurveda are being rapidly adopted internationally

Other Content Marketing Opportunities

World Space Week – 4-10 October

Celebrated globally to recognize the contribution of space science in helping life thrive on earth, World Space Week 2022 will focus on the theme ‘Space and Sustainability’. With the agenda to popularize space and space-related activities, the entire week will see exhibitions, lectures, concerts, film festivals, etc. This year’s theme aspires to seek ways to keep the environment in space safe and sustainable.

Content marketing ideas:

• Listicle idea: 5 Accomplished Indian space scientists at NASA
• Infographic idea: 4 Fun facts about space that you should know
• Video idea: Animals in space: A look into how different animals survived in space
• Podcast idea: Latest developments in the field of space

Earth Science Week – 9-15 October

As inhabitants of planet earth, it is our duty to learn and understand everything about it, and that is precisely the objective of Earth Science Week. The event offers a new perspective about earth sciences so that we can appreciate our beautiful planet better. This year’s theme is ‘Earth Science for a Sustainable World,’ and it will shed light on the numerous ways in which earth science helps promote a sustainable world.

Content marketing ideas:

• Listicle idea: 5 Amazing things you should know about our planet
• Infographic idea: Simple ways to make the earth a better place to live in
• Video idea: What makes our survival possible on earth?
• Podcast idea: Is life likely to exist on planets other than earth?

Brand campaign that worked:

Apple produced an ad featuring their brand voice speaking to an infant. It promised to address climate change to create a better earth, by making every Apple product and process carbon-neutral through sustainable manufacturing processes.

A climate change promise from Apple – YouTube

World Menopause Month

Menopause is a natural process and a stage in every woman’s life that marks an end to the monthly menstruation cycle. WHO designated October as ‘menopause month’ with the intention to create awareness and understand the health issues that can creep up due to aging. There is also a lot of misinformation and social stigma attached to menopause. World Menopause Month is dedicated to conversations and discussions around menopause that address these issues.

Content marketing ideas:

• Listicle idea: 4 Signs you may be hitting menopause
• Infographic idea: All you need to know about menopause
• Video idea: Best ways to treat your menopause symptoms
• Podcast idea: Aging gracefully – why menopause should be accepted when it arrives

Brand campaign that worked:

Estroven launched an advertisement featuring different women going through menopause, speaking their hearts out through messages written on a board. It portrays how women can feel better simply by taking their supplements and tackling menopause like a hero!

Estroven Commercial 2011 – Can you say this about menopause? [YouTube]

Fun Days – October 2022

International Music Day – 1 October

International Walk to School Day – 5 October

World Smile Day – 7 October

World Octopus Day – 8 October

International Pizza Day – 9 October

World Porridge Day – 10 October

International Top Spinning Day – 12 October

World Egg Day – 14 October

World Toy Camera Day – 16 October

International Chefs Day – 20 October

International Sloth Day – 20 October

International Day of the Nacho – 21 October

INTERNATIONAL CAPS LOCK DAY – 22 October

World Pasta Day – 25 October

Worldwide Howl at the Moon Night – 26 October

International Animation Day – 28 October

International Internet Day – 29 October

World Savings Day – 31 October

Content marketing ideas:

• Listicle idea: Types of pasta everyone must try once
• Infographic idea: The evolution of music
• Video idea: A day in the life of a chef
• Podcast idea: Should the world move towards savings?

Festivals – October 2022

Durga Puja – 1-5 October

Dussehra – 5 October

Dhanteras – 22 October

Diwali – 24 October

Govardhan Puja – 25 October

Content marketing ideas:

• Listicle idea: 8 Amazing Diwali home decor ideas
• Infographic idea: 5 Ways to bring out the ethnic goddess within you this Duga Puja
• Video idea: Significance of Dussehra and lessons that can be applied in our daily lives
• Podcast idea: How Diwali came to be celebrated as the biggest pan-Indian festival

Birthdays – October 2022

Lal Bahadur Shastri – 2 October

Dakota Johnson – 4 October

Soha Ali Khan – 4 October

Kate Winslet – 5 October

Ray Kroc – 5 October

Simon Cowell – 7 October

Matt Damon – 8 October

John Lennon – 9 October

Rekha – 10 October

RK Narayan – 10 October

Eleanor Roosevelt – 11 October

Amitabh Bachchan – 11 October

Hugh Jackman – 12 October

Dr APJ Abdul Kalam – 15 October

Oscar Wilde – 16 October

John Mayer – 16 October

Hema Malini – 16 October

Eminem – 17 October

Simi Garewal – 17 October

Zac Effron – 18 October

Freida Pinto – 18 October

Snoop Dogg – 20 October

Kamala Harris – 20 October

Kim Kardashian – 21 October

Deontay Wilder – 22 October

Jeff Goldblum – 22 October

Ryan Reynolds – 23 October

Emilia Clarke – 23 October

Sunil Bharti Mittal – 23 October

Pele – 23 October

Prabhas – 23 October

Akash Ambani – 23 October

Isha Ambani – 23 October

RK Laxman – 24 October

Pablo Picasso – 25 October

Theodore Roosevelt – 27 October

Irfan Pathan – 27 October

Julia Roberts – 28 October

Vijender Singh – 29 October

Bill Gates – 28 October

Bob Ross – 29 October

Homi Bhabha – 30 October