June brings the promise of a fresh start. As children go back to school and the season’s first rains arrive – the month seems synonymous with new beginnings. With the pleasant scent of petrichor making its way into your homes, take the perfect opportunity to look at refreshing ideas for your brand.

Get inspired with these content marketing ideas. Do your bit with World Environment Day, Celebrate Father’s Day, pick a beat for World Music Day, stand tall as you celebrate Pride month, and more.

What’s new in June 2022?

Visakhapatnam to host India vs South Africa T20 – 14 June

The third T20 match between India and South Africa will be contested at the Dr YSR ACA-VDCA Cricket Stadium in Visakhapatnam on 14 June.
The city will host an international cricket match after a nearly 29-month hiatus. Owing to COVID-19, a scheduled T20 match between India and the West Indies in February was cancelled.
Get ready to cheer for your favourite cricketers and enjoy the big game as team India returns to the ground. Make sure to book your tickets!

Content marketing ideas:

• Listicle idea:  Top cricket records that every fan should know about
• Infographic idea: Evolution of the rules of professional cricket through the years
• Video idea: How to train and diet like a cricketer
• Podcast idea: How to plan your finances for a career in international cricket

Corporate tax return: NBR extends submission deadline – 15 June

Due to the low response thus far, the National Board of Revenue (NBR) has extended the deadline for filing company tax returns for Assessment Year 2021-22 until 15 June. Only about 24,000 of the 167,000 registered corporate taxpayers had filed forms up until 12 May. Over 30,000 returns were received by the NBR last year. The original date for filing the return for the fiscal year 2020-21 was 15 January 2022.

Content marketing ideas:

• Listicle idea:  Apps that can help you file your taxes online
• Infographic idea: What are the benefits of being an early taxpayer?
• Video idea: Most common tax filing related questions answered
• Podcast idea: What should every taxpayer know about the recent changes in tax laws?

First advance tax payment for FY22-23 due date – 15 June

Advance tax is when you pay your taxes in advance, before the conclusion of the fiscal year, for income made during that year. Beginning in June, you must pay the advance tax in four instalments.
For the first instalment, calculate 15% of your entire tax liability and pay online using challan 280 by 15 June 2022.

Content marketing ideas:

• Listicle idea:  Apps to check your taxable income
• Infographic idea: Last-minute tax-saving tips you need to know about
• Video idea: A beginner’s guide to understanding tax policies
• Podcast idea: Tax benefits every entrepreneur must know about

Fixed Days – June 2022

Global Running Day – 1 June

Many of us enjoy running as a form of workout – to relieve stress and to attain our fitness goals. But did you know there was a dedicated day to celebrate running?
Global Running Day marks an important event to celebrate the importance of running in our lives. It’s a reminder of the positive implications running offers and a day that brings people together. This Global Running Day, sweat out your challenges.

Content marketing ideas:

• Listicle idea:  X Runners that created history
• Infographic idea: The several ways running benefits our health
• Video idea: What does a professional runner’s diet look like?
• Podcast idea: Ways we can inspire the youth to lead a physically active lifestyle

World Milk Day – 1 June

If there’s one thing every child has grown up hearing, it’s the nutritional benefits of drinking milk. Be it a glass or even two per day; all our mothers experimented with creative ways to include this super drink in our diets.
World Milk Day has been around for a while now – it dates back to 2001. It was established by the Food and Agriculture Organization (FAO) of the United Nations to commemorate the value of milk as a global food and to honour the dairy industry.
The theme this year will focus on the actions taken toward tackling climate change and minimizing the dairy industry’s environmental impact.
Content marketing ideas:

• Listicle idea:  X Milk-based drinks your kids will love
• Infographic idea: Popular milk brands around the world
• Video idea: Educating viewers on ethical dairy industry practices
• Podcast idea: A discussion around importance of milk in our diet

Brand campaign that worked:
This Amul Milk commercial promotes milk as the world’s original energy drink and ends with the message ‘Have you had a glass of Amul Milk today?’

https://www.youtube.com/watch?v=c1EJjjADGSw

World Bicycle Day – 3 June

World Bicycle Day highlights the virtues of riding a bicycle and how it can be an economical, clean, and ecologically friendly mode of transportation. Using a bicycle helps to reduce traffic and improve air quality.
It’s the ideal way to promote sustainability, reduce the impact of climate change, and support economic expansion.
Content marketing ideas:

• Listicle idea: X Reasons to gift yourself a bicycle
• Infographic idea: The evolution of bicycles: What did they first look like?
• Video idea: The making of a bicycle: The complete process
• Podcast idea: Ways to make your city more cycle-friendly

Brand campaign that worked:
The video talks about why Copenhagen is the cycling capital of the world. It shows how people in Denmark actively use bicycles as a mode of transportation across seasons with dedicated cycle tracks and lanes.

https://www.youtube.com/watch?v=JSQ7wUBeEZ0

International Day of Innocent Children Victims of Aggression – 4 June

International Day of Innocent Children Victims of Aggression recognizes the suffering of children who are victims of physical, emotional, and psychological abuse worldwide. The United Nations’ commitment to protecting children’s rights is reinforced on this day.

Content marketing ideas:

• Listicle idea:  X Ways to promote a safe home environment
• Infographic idea: Look out for these signs in a child that’s being abused
• Video idea: Where does the cycle end? How to break away from generations of trauma
• Podcast idea: Ways to make counselling more accessible in schools

World Environment Day – 5 June

Did you know that to maintain our existing way of life, we need the equivalent of 1.6 earths while ecosystems are struggling to keep up?

World Environment Day, observed annually on 5 June since 1974, is led by the United Nations Environment Program (UNEP). It is the world’s most significant forum for environmental community engagement and is celebrated by millions of people worldwide. Sweden is hosting the event this year.

World Environment Day 2022 will be marked by the initiative #OnlyOneEarth. It urges global action to honor, defend, and restore our planet.

Content marketing ideas:

• Listicle idea: Simple ways to practice a zero-waste lifestyle
• Infographic idea: Ways to reduce our carbon footprint
• Video idea: Lesser-known initiatives that are helping save the environment
• Podcast idea: What is the #OnlyOneEarth campaign?

Brand campaign that worked:

This environmental short film by Romain Pennes called One Earth raises awareness of the impact our actions have on the planet. The video aptly conveys this year’s #OnlyOneEarth theme.

https://www.youtube.com/watch?v=QQYgCxu988s

World Oceans Day – 8 June

Did you know that nearly half of the oxygen on Earth comes from the ocean? Oceans absorb about 30% of atmospheric carbon dioxide created by humans, reducing the effects of global warming.

Each year on 8 June, the United Nations observes World Oceans Day. Following the 1992 United Nations Conference on Environment and Development in Rio de Janeiro, several countries commemorated this remarkable day.

United Nations World Oceans Day 2022 is the first hybrid commemoration of the annual event, including in-person programming, staged at the UN Headquarters in New York City and virtual components for global public access.

Content marketing ideas:

• Listicle idea: X Technological solutions that can help clean up our oceans
• Infographic idea: Ways the marine life is affected due to marine pollution
• Video idea: Sustainable practices that can help save our oceans
• Podcast idea: A conversation around sustainable fisheries

World Day Against Child Labor – 12 June

Child labor is defined as employment done to the detriment and endangering of a child in violation of international and national law. It either prevents them from attending school or makes them responsible for both school and work.

In 2002, the International Labor Organization (ILO) established the World Day Against Child Labor to draw attention to the global scope of child labor and the actions and efforts required to end it. Every year on 12 June, governments, employers and workers organizations, civil society, and millions of individuals from all over the world come together to highlight the situation of child workers and what can be done to aid them.

Content marketing ideas:

• Listicle idea: Steps taken by the government to control child labor
• Infographic idea: Understanding the psychological impact of child labor
• Video idea: Ways you can take a stand against child labor
• Podcast idea: Ways to empower children from underprivileged families

World Blood Donor Day – 14 June

Did you know that there exist eight types of blood? They are A, B, AB and O, and they come in either positive or negative Rh Factor. Type O negative blood donors are universal donors, meaning anybody can use their blood.

World Blood Donor Day (WBDD) is observed annually in countries worldwide. The purpose of the event is to promote awareness about the need for safe blood and blood products, as well as to honor unpaid volunteer blood donors for their life-saving contributions.

Content marketing ideas:

• Listicle idea: Things to keep in mind as a first-time blood donor
• Infographic idea: X Ways in which blood donation helps save lives
• Video idea: Countries with the highest levels of blood donation
• Podcast idea: How to encourage the youth to donate blood

Brand campaign that worked:

This video by the World Health Organization (WHO) encourages people to donate blood and make the world a healthier place. It also sheds light on how someone needs blood every few seconds, be it victims of trauma, cancer patients, etc.

https://www.youtube.com/watch?v=T0R7g9oFhlk

Sustainable Gastronomy Day – 18 June

Sustainable gastronomy refers to cuisine that considers the origins of products, how they are cultivated, how they reach our markets, and eventually our plates. Sustainable Gastronomy Day is commemorated to raise public awareness of its contribution to long-term sustainability.

Content marketing ideas:

• Listicle idea: How to source fresh produce from your local market
• Infographic idea: What are the benefits of sustainable gastronomy?
• Video idea: Easy organic food recipes your children will love
• Podcast idea: Is organic food healthier?

Autistic Pride Day – 18 June

The organization Aspies For Freedom (AFF) established Autistic Pride Day in 2005 to give people with Autism Spectrum Disorder (ASD) a day to celebrate their neurodiversity and unique characteristics.

Every year on 18 June, Autistic Pride Day is commemorated as a day for people with ASD to be autistic and proud and to celebrate their identity. All autism organizations throughout the world gather through events to show that people with ASD are individuals who are unique.

The rainbow infinity symbol signifies Autistic Pride Day. This symbol represents the diversity of people with ASD, as well as the unlimited possibilities and contrasts that exist within the autistic community.

Content marketing ideas:

• Listicle idea: Ways to educate your child about Autism Spectrum Disorder (ASD)
• Infographic idea: How many people are affected by Autism worldwide?
• Video idea: Breaking the stigma around Autism
• Podcast idea: Ways your workplace can be more inclusive towards individuals with Autism

Father’s Day – 19 June

Father’s Day is observed around the world to honour the contributions that fathers and father figures make in their children’s lives. Although it is held on a number of dates around the world, it is most commonly observed on the third Sunday in June.

Fatherhood and male parenting are celebrated on this day. Make sure you make your father feel extra special today and thank him for his selfless deeds. While you don’t need a particular day to celebrate the bond with your father, it’s always nice to go that extra mile and cherish him. It’s the little things that matter.

Content marketing ideas:

• Listicle idea: How to plan a fun day out with your father
• Infographic idea: How is Father’s Day celebrated across the world?
• Video idea: Plan a trip to these amazing locations with your dad
• Podcast idea: The happiest moments you’ve shared with your father

Brand campaign that worked:

This video by Stockland beautifully captures the many roles fathers play and reminds us how ‘dad’ is a small word for a big job. It ends with the messaging of thanking your dad this Father’s Day.

https://www.youtube.com/watch?v=hbpv-g5VcuM

World Refugee Day – 20 June

The United Nations has established World Refugee Day as an international day to honor refugees worldwide. It is observed on 20 June each year and honors the strength and bravery of those who have been forced to flee their own country due to violence or persecution.

World Refugee Day is an opportunity to foster empathy and compassion for refugees’ suffering, as well as to honor their perseverance in reconstructing their lives. The right to seek safety will be the focus this year. Everyone in this world has the right to seek safety, regardless of who they are, where they came from, or when they are forced to flee.

Content marketing ideas:

• Listicle idea: X Books on refugees you must read
• Infographic idea: How can housing refugees impact a country’s economy?
• Video idea: Steps that everyone can take to smoothen refugee resettlement
• Podcast idea: Breaking the stigma around refugees

Brand campaign that worked:

This video by IKEA shares real-life stories of refugees and life lessons they have learned through their experiences.

https://www.youtube.com/watch?v=od1LTiIfOdM

International Day of Yoga – 21 June

The United Nations declared 21 June as International Yoga Day on 11 December 2014. The aim is to enhance global awareness of the numerous advantages of practicing yoga.

Several people swear by the health benefits of yoga. Not only does it improve your physical health; it can work wonders for your mental well-being as well. The best part is that you can do yoga anywhere. All you need is sufficient space, and you can get those stretches in with ease.

Content marketing ideas:

• Listicle idea: Ways to turn your passion for yoga into a lucrative career
• Infographic idea: X Benefits of Surya Namaskar
• Video idea: Yoga asanas to destress at work
• Podcast idea: Best places around the world for a yoga retreat

World Music Day – 21 June

Every year on 21 June, World Music Day honors artists and singers for the gift of music, which gives life to everything and brings wings to the imagination. Also called Fête de la Musique, it is noted for encouraging aspiring, young, and professional artists to perform.

World Music Day is observed in over 120 countries, with free public concerts held in parks, stadiums, and other public spaces. On this day, music lovers organize various musical concerts and festivals.

Got a musical instrument lying on the back of your shelf? Time to take it out and jam to your favorite tunes. And if you’re looking for a sign to start a band – this is it!

Content marketing ideas:

• Listicle idea: Most prestigious institutes in India to study music
• Infographic idea: Biggest cultural changes brought about by music
• Video idea: Musicians across the world who created history
• Podcast idea: A conversation on music therapy

International Day against Drug Abuse and Illicit Trafficking – 26 June

The General Assembly declared 26 June as International Day Against Drug Abuse and Illicit Trafficking. It is observed as a day to attain the objective of a drug-free international society and increase action and cooperation for the same.

This annual global observance, supported by individuals, communities, and numerous organizations worldwide, strives to raise awareness of the significant problem that illicit drugs pose to society.

Content marketing ideas:

• Listicle idea: X Ways to care for someone with an addiction
• Infographic idea: The impact of drugs on your physical and psychological health
• Video idea: Early signs of addiction to look out for
• Podcast idea: Normalizing conversations around rehabilitation centres

Micro, Small, and Medium-sized Enterprises Day – 27 June

Did you know that MSMEs, which account for seven out of ten jobs in emerging markets, generate the majority of formal jobs?

Instituted by the UN General Assembly, Micro, Small, and Medium-sized Enterprises Day is observed on 27 June to enhance public awareness of their contribution to sustainable development and the global economy.

Content marketing ideas:

• Listicle idea: X Apps that can make life easy for SME business owners
• Infographic idea: How to reduce your tax burden if you are an SME owner
• Video idea: Simple ways you can help out a small business
• Podcast idea: How to get started on your business idea

Asteroid Day – 30 June

The United Nations has designated 30 June as Asteroid Day, a day to raise public awareness about the dangers of asteroid strikes. The objective is to educate the public about the risks and potential of asteroids by conducting events, offering educational tools, and communicating with worldwide audiences on a variety of digital media.

Content marketing ideas:

• Listicle idea: Fascinating things you must know about asteroids
• Infographic idea: How are asteroid movements tracked?
• Video idea: What is asteroid mining?
• Podcast idea: Understanding the dangers of an asteroid strike

Other content marketing opportunities

Summer solstice – 21 June

The summer solstice is the time of year when the Sun’s path in the sky is farthest north in the Northern Hemisphere (20/21 June) or farthest south in the Southern Hemisphere (December 21/22). Since the Sun travels the longest path through the sky at the summer solstice, that day has the most daylight.

Content marketing ideas:

• Listicle idea: Debunking myths around the summer solstice
• Infographic idea: Fascinating summer solstice traditions from around the world
• Video idea: Explained: The longest day of the year
• Podcast idea: What happens during the summer solstice?

Pride Month – All of June

Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) Pride Month is observed every June to commemorate the 1969 Stonewall Uprising in Manhattan. The Stonewall Uprising was a turning moment in the United States’ Gay Liberation Movement.

Conversations around the LGBTQ community are still hushed and face stigma, but there has also been some progress, which makes for a good place to start. People worldwide gather to march in parades and festivals and celebrate with the rainbow flag.

Content marketing ideas:

• Listicle idea: 10 People from the LGBTQ community who made a mark for themselves
• Infographic idea: What do the colors in the rainbow flag of LGBTQ pride mean?
• Video idea: Should your workplace be more inclusive for the LGBTQ community?
• Podcast idea: Ways you can help someone struggling to come out

Brand campaign that worked:

This video by NEXTDayBetter spreads an important message about sharing your identity and sheds light on the history of the LGBTQ community.

https://www.youtube.com/watch?v=Q1D65SxzojI

National PTSD Awareness Month – All of June

The month of June is designated as National PTSD Awareness Month, which brings in an abundance of awareness programs aimed at PTSD survivors. PTSD or post-traumatic stress disorder affects persons who have been through a traumatic incident such as war, violent physical/sexual/verbal assault, accidents, and so on.

Content marketing ideas:

• Listicle idea: Ways to raise awareness about PTSD
• Infographic idea: How many people does PTSD affect worldwide?
• Video idea: Understanding the cause of PTSD and what it feels like
• Podcast idea: How to care for a loved one suffering from PTSD

Fun Days – June 2022

Donald Duck Day – 9 June

World Gin Day – 11 June

International Falafel Day – 12 June

Superman Day – 12 June

Red Rose Day – 12 June

International Bath Day – 14 June

Nature Photography Day – 15 June

Fresh Veggies Day – 16 June

International Picnic Day – 18 June

International Sushi Day – 18 June

World Martini Day – 19 June

World Productivity Day – 20 June

World Motorcycle Day – 21 June

World Giraffe Day – 21 June

Global Beatles Day – 25 June

International Body Piercing Day – 28 June

International Mud Day – 29 June

Birthdays – June 2022

Dinesh Karthik – 1 June

Morgan Freeman – 1 June

Heidi Klum – 1 June

Steve and Mark Waugh – 2 June

Thomas Hardy – 2 June

Wentworth Miller – 2 June

Sonakshi Sinha – 2 June

Rafael Nadal – 3 June

Angelina Jolie – 4 June

Anil Ambani – 4 June

Mark Wahlberg – 5 June

Neha Kakkar – 6 June

Emily Ratajkowski – 7 June

Ekta Kapoor – 7 June

Tim Berners-Lee – 8 June

Shilpa Shetty – 8 June

Kanye West – 8 June

Natalie Portman – 9 June

Sonam Kapoor – 9 June

Prakash Padukone – 10 June

Kate Upton – 10 June

Sundar Pichai – 10 June

Anne Frank – 12 June

Adriana Lima – 12 June

Mary-Kate and Ashley Olsen – 13 June

Disha Patani – 13 June

Neil Patrick Harris – 15 June

Giacomo Agostini – 16 June

Mithun Chakraborty – 16 June

KJ Apa – 17 June

Kendrick Lamar – 17 June

Venus Williams – 17 June

Salman Rushdie – 19 June

Aung San Suu Kyi – 19 June

Rahul Gandhi – 19 June

Nicole Kidman – 20 June

Chris Pratt – 21 June

Meryl Streep – 22 June

Mindy Kaling – 24 June

Karisma Kapoor – 25 June

Ariana Grande – 26 June

P.T. Usha – 27 June

Khloe Kardashian – 27 June

Camila Mendes – 29 June

Mike Tyson – 30 June

Michael Phelps – 30 June