August 31, 2022

September 2022 – Content Calendar

As the calendar flips over to September, we are only a few months away from the end of 2022. How time flies! To help make every single day in the month of September memorable, we have rounded up a plethora of rich and unique content marketing ideas. From Teacher’s Day to World Coconut Day to World Beard Day, here are some wacky, weird, and wonderful occasions that September offers.

Read on – there’s something for everyone!


What’s new in September 2022

36th National Games

The last National Games was held in 2015 in Kerala. Now, after a gap of seven years, Gujarat is all set to take on the mantle. The state is playing host for the first time, with the events being spread across six cities: Bhavnagar, Rajkot, Vadodara, Surat, Gandhinagar, and Ahmedabad. From archery to rugby to taekwondo, it’s going to be a fun-filled time from September 27 to October 10.

Content marketing ideas:

  • Listicle idea: X Athletes to closely watch in the 36th National Games
  • Infographic idea: All you need to know about the 36th National Games
  • Video idea: Talk with an athlete about what it’s like to perform at such a high level.
  • Podcast idea: Looking at the competition through the lens of a coach


UPSC Civil Services Main Exam 2022

UPSC CSE (Main) examinations will be held during September 16-18, and on the following weekend (September 24-25). Totally, there are nine papers that will be conducted in two daily sessions, from 9 am to 12 pm and again from 2 pm to 5 pm.

Content marketing ideas:

  • Listicle idea: X Ways to manage anxiety before a crucial exam
  • Infographic idea: X Golden tips from previous UPSC toppers
  • Video idea: What is it like to prepare for the UPSC exam?
  • Podcast idea: What is a career like in the field of UPSC?


Fixed days – September 2022

 Teachers Day – 5 September

From giving you purpose to setting you up for success in the world, throughout our school and college days, the teacher has been our friend, philosopher, and guide. In India, Teacher’s Day is celebrated on the birth anniversary of one of India’s finest teachers and philosophers, Dr Sarvepalli Radhakrishnan.

On September 5, it’s time to thank those teachers who went above and beyond to encourage you because they could see your potential.

Content marketing ideas:

  • Listicle idea: How your teacher can be a friend, philosopher, and guide
  • Infographic idea: X Meaningful life lessons imparted by teachers
  • Video idea: A day in the life of a school/college teacher
  • Podcast idea: Teachers’ stories about drama in school

Brand campaign that worked:

The #LearnUnlearnRelearn campaign by Byju’s beautifully captures how teachers had to unlearn the old ways, learn new ways to use technology, and relearn their passion for teaching. No matter the difficulties, they kept going so the learning never stopped.


International Literacy Day – 8 September

International Literacy Day is all about raising awareness regarding both local and global literacy issues. It’s been over 50 years since the celebration of the first International Literacy Day, and we’ve achieved great progress in raising literacy rates. However, in the day of technology and modern living, an estimate of more than 781 million adults worldwide are illiterate.

Take some time out – not just today but also in the days to come – to encourage and aid others to read and write.

Content marketing ideas:

  • Listicle idea: Everyday things people can do to improve literacy rates
  • Infographic idea: X Child literacy stats to be aware of about children in India
  • Video idea: Narrowing the digital divide and ensuring development
  • Podcast idea: Discussing favorite literary pieces of all time


World Suicide Prevention Day – 10 September

Did you know approximately 703,000 people a year take their life globally? By reducing the stigma around suicide, raising awareness, and encouraging well-informed action, instances of suicide can be reduced. ‘Creating hope through action’ is the theme for the day until 2023. The theme is a reminder that there is an alternative to suicide and aims to inspire confidence in everyone.

So, let’s work together with our colleagues, friends, family, and others to prevent suicide through support and counseling.

Content marketing ideas:

  • Listicle idea: Things you can do to improve your mental health
  • Infographic idea: What to do if you’re facing an unsafe situation
  • Video idea: Stop the stigma: Why it’s important to talk about mental health
  • Podcast idea: People who braved their past and triumphed


World First Aid Day – 10 September

World First Aid Day is celebrated to spread awareness on first aid and ways to prevent injuries and save lives. Browse through the Red Cross website and you’ll see the number of people worldwide who suffer injury because of lack of timely medical assistance. If ordinary people like us can gain basic first aid knowledge, it can save lives!

This year’s theme is Lifelong First Aid. The idea is this: no matter what your age, having first aid knowledge and skills helps create communities that are healthier and safer.

Content marketing ideas:

  • Listicle idea: X First-aid basics everyone must know
  • Infographic idea: Must-haves in your first-aid kit at home
  • Video idea: Dos and don’ts in an emergency situation
  • Podcast idea: Talk with someone who’s saved a life and what you can learn from them


World Democracy Day – 15 September

Democracy finds its way back to the times of Socrates in Athens. Today, it’s the most popular form of government in the world. This day acknowledges the importance of functional democracy and strives to promote and uphold the principles of democracy. We live in a free society and it’s very easy to take freedom for granted. On this day, reflect on the history of democracy around the world and thank those who influenced the development of our government.

Content marketing ideas:

  • Listicle idea: X Reasons why democracy is still the best form of government
  • Infographic idea: Amazing facts about the Indian constitution
  • Video idea: The state of democracy in India 75 years after independence
  • Podcast idea: Indian democracy and the changing political landscape


International Day for the Preservation of the Ozone Layer – 16 September

The ozone layer around the planet is like your favorite childhood blanket — protective, safe, and needs very little care and attention in return. But the actions of humans for so long have caused harm to the fragile ozone layer. This day is marked to remind individuals about the importance of the ozone layer for our survival on Earth. You can do your bit by reducing your carbon footprint, choosing public transportation, and using energy-efficient electrical appliances.

This year, the theme for World Ozone Day is ‘Montreal Protocol’. It’s an international treaty that was formed to put an end to the production of substances responsible for the depletion of the ozone layer.

Content marketing ideas:

  • Listicle idea: X Ways we can protect the ozone layer
  • Infographic idea: Causes for the depletion of ozone layer
  • Video idea: Impact of climate change on the environment
  • Podcast idea: What can we do now to better our environment?


World Water Monitoring Day – 18 September

Water is one of the most critical natural resources on earth. It covers a large part of the planet’s surface and is a basic component of all living organisms. World Water Monitoring Day is dedicated to saving water and protecting water resources – the most important element for survival – and to ensure that people have access to clean drinking water.

What can you do? Take part in a cleanup of a local water body, educate yourself on the quality of your drinking water, or donate to an organization that helps people gain access to clean water.

Content marketing ideas:

  • Listicle idea: X Ways we can look after the water in our world
  • Infographic idea: How we can get access to clean drinking water
  • Video idea: What you need to know about the world’s water crisis
  • Podcast idea: What does water mean to you?


World Alzheimer’s Day – 21 September

When you wake up, you’re so effortlessly able to get out of bed, brush your teeth, shower, and get to work. What if you couldn’t? Scary, right? Well, Alzheimer’s is something like that. It’s a brain disorder that slowly hampers your thinking and memory skills, and eventually hinders you from doing simple tasks. This day is an excellent opportunity to learn about dementia and how you can help those who are affected by it.

This year’s theme is ‘the power of knowledge’. The theme is about understanding the different aspects of the disease, the warning signs, how it affects people, and how to support those who have it.

Content marketing ideas:

  • Listicle idea: X Things you need to know about Alzheimer’s
  • Infographic idea: Early warning signs of Alzheimer’s disease
  • Video idea: Answering some common questions about Alzheimer’s
  • Podcast idea: How to help someone with Alzheimer’s cope?

Brand campaign that worked:

Ace Alzheimer Center Barcelona in collaboration with TRAM Barcelona was tasked with raising awareness and supporting the diagnosis and research of Alzheimer’s disease. It beautifully captures what life is like when you’re living with the disease and how important your memory is.


International Day of Peace – 21 September

On this day, we celebrate the strengthening of the ideals of peace, both within and among all nations and peoples. Peace is so much more than just giving up weapons. It’s about creating a community where everyone feels they can thrive, and forming a world where everyone irrespective of race is treated equally. With that in mind, ‘End racism. Build peace’ is the theme for 2022.

This year, join the UN’s efforts and help overcome hatred and suspicion and create a world filled with empathy and compassion. Let’s give peace a chance!

Content marketing ideas:

  • Listicle idea: X Reasons racism is igniting and fueling violence and conflict
  • Infographic idea: Things you can learn from the world’s most peaceful societies
  • Video idea: Is inner peace the key to world peace?
  • Podcast idea: How can the youth play a ‘critical role’ in creating a peaceful world?


World Car Free Day – 22 September

The first motor vehicle, a three-wheeled contraption, rolled onto the streets in July 1886 and the world has had a love-hate relationship with cars ever since. World Car Free Day is the perfect occasion to escape vehicular noise and pollution by going car-free and switching to bicycles, walking, or public transport.

Did you know in September 2015, Paris held the first day without cars (journée sans voiture)? A single day was all it took to reduce exhaust emission by 40 percent! If you decide to go car-free, share your experience on social media using #CarFreeDay.

Content marketing ideas:

  • Listicle idea: X Alternative ways to commute to work without a car
  • Infographic idea: Differences between an electric car and gasoline car for the environment
  • Video idea: A day in your life without a car
  • Podcast idea: The environmental disadvantages of cars


International Day of Sign Languages – 23 September

According to the World Federation of the Deaf, there are more than 70 million deaf people worldwide. And there are 300 different forms of sign language around the world. This day is observed to raise awareness of the importance of sign language and how individuals worldwide can work together to promote the use of sign languages in all areas of life. You can celebrate this day by learning sign language or by raising awareness through an event.

Fun fact: Do you know people who sign have ‘name signs?’ Rather than signing each letter individually, they have a single sign that represents their name.

Content marketing ideas:

  • Listicle idea: X Fun facts about sign language
  • Infographic idea: Reasons everyone should learn sign language
  • Video idea: Basic sign language phrases for beginners
  • Podcast idea: Role of body language and facial expressions in sign language


Daughter’s Day – 25 September

Although you don’t need a reason to celebrate your daughters, 25 September is a day dedicated to cherishing and celebrating daughters and giving some extra attention and love. This is a day to inspire, uplift, and celebrate women so they can thrive in the world.

What can you do? Dine out at her favorite restaurant, give her a meaningful gift, or take her to a movie. Whatever you do, this special time together will always be etched in your memory.

Content marketing ideas:

  • Listicle idea: X Important life lessons you should teach your daughter
  • Infographic idea: Ways to celebrate with your daughter
  • Video idea: Daughters reacting to what their parents think of them
  • Podcast idea: Positive mother-daughter/ father-daughter relationships and what you can learn from them

Brand campaign that worked:

Fathers and daughters share a beautiful bond. However, certain topics can be awkward to discuss. This video throws light on how a father can handle the topic of periods. This campaign reached 19.7 million users and won a Silver at Spikes Asia 2022.

It’s Just A Period | Daughter’s Day


World Rivers Day – 25 September

Besides being a natural habitat for countless animals, rivers provide us with drinking water and are used to irrigate crops. They also help produce hydroelectricity, offer a mode of transportation, and are an amazing location for picnics. For all of these reasons, we must protect our planet’s rivers. This day strives to increase public awareness of the value of rivers while encouraging the effort to save them.

There are many ways you can contribute, such as volunteering for a cleanup, dissuading littering, educating people, and more. Keep those rivers flowing.

Content marketing ideas:

  • Listicle idea: X Ways to help protect rivers
  • Infographic idea: X Important rivers in India
  • Video idea: How do rivers get their shape?
  • Podcast idea: Stories behind famous rivers of India


World Contraception Day – 26 September

World Contraception Day is observed to raise awareness of birth control and the importance of family planning. When couples gain this information, it facilitates better decision-making. The day’s major objectives are to improve family planning and birth control. What’s more, contraceptive measures don’t just prevent unplanned pregnancies, they also prevent sexually transmitted diseases like HIV.

So steer away from the stigma of this topic and spread the word, educate others, and make them aware of the benefits of contraception.

Content marketing ideas:

  • Listicle idea: X Types of contraception methods available in India
  • Infographic idea: The purpose of using birth control for both men and women
  • Video idea: Long-term contraceptive options that women can think about
  • Podcast idea: Contraception advice from experts to help you learn more


World Tourism Day – 27 September

Pack your bags, unfold your maps, and get your camera ready – it’s time to travel. World Tourism Day is an opportunity to broaden your horizons by checking off places in your bucket list. Besides the experience, the importance of travel extends to economic, political, cultural, and social values. This year’s theme is ‘Rethinking Tourism’ and focuses on re-imagining the growth of the sector both in terms of relevance and size.

The world is open for business to you, your friends, and your family. So, get traveling!

Content marketing ideas:

  • Listicle idea: X Must-visit destinations in India
  • Infographic idea: Different jobs that allow you to travel
  • Video idea: How to make travel more sustainable
  • Podcast idea: The importance of tourism on economies and businesses

Brand campaign that worked:

WWF International spoke with different travel bloggers from across the world and asked them what travel means to them. Hear their beautiful answers and seek some travel inspiration.


World Heart Day – 29 September

Do you know that nearly 3 million people die of a heart attack or stroke in India every year? Indeed, the incidence of death due to heart disease has risen by 34 percent over the last 26 years. This day is observed to spread awareness about cardiovascular diseases and to take preventive steps. Some causes are bad cholesterol, high blood pressure, unhealthy diet, and lack of exercise.

Heart disease can be prevented and this is the perfect day to start. Whether it’s eating healthy, exercising, or changing your habits – do all you can to keep your ticker in good working condition!

Content marketing ideas:

  • Listicle idea: X Simple tips to reduce the risk of heart disease
  • Infographic idea: Stats about heart disease from around the world
  • Video idea: Heart disease prevention: what you need to know
  • Podcast idea: Talk with an expert about a healthy and heart

Brand campaign that worked:

World Heart Federation, in the global fight against cardiovascular disease, shows with the help of this simple video the importance of your heart and the ways you can have a healthy heart.


International Podcast Day – 30 September

FM radio is great, but the world has moved on. Podcasts have changed the way people consume audio, and this day is celebrated for precisely that reason. Just like binge-watching your favorite TV show, you can listen to podcasts non-stop. It’s an easy way to consume information and keep you entertained.

So, on this International Podcast Day, tune into your favorite podcast and listen away while you’re doing chores, commuting to work, or cooking.

Content marketing ideas:

  • Listicle idea: X Best podcast apps for android and apple
  • Infographic idea: Top-rated Indian podcasters
  • Video idea: How to start a podcast: A beginner’s guide
  • Podcast idea: The power of storytelling when creating audio content


Other content marketing opportunities – September 2022

National Nutrition Week – 1-7 September


The food you consume significantly impacts your daily life, how you react to diseases, and your overall health. Your diet needs to consist of the right mix of nutrients – carbohydrates, proteins, good fats, minerals, and vitamins. The week is a time to raise awareness about nutrition and healthy eating habits.

National Nutrition Week celebrates the occasion by encouraging people to try various flavors and cuisines from different cultures.

Content marketing ideas:

  • Listicle idea: X Foods that your diet must contain
  • Infographic idea: Busting nutrition myths for a healthier life
  • Video idea: Career path to becoming a nutritionist
  • Podcast idea: How your nutritional needs change as you age


International Week of Happiness at Work – 19-23 September


International Week of Happiness at Work is about the value of happiness in life, the overall impact on well-being, and bringing happiness into the workplace. Since work can be stressful, we sometimes forget to smile or just enjoy the moment. So, live a happier life by being happy at work – and the rest of your life will become happier too!

Whether it’s sending out funny notes, cracking inoffensive jokes, or complimenting someone, do all you can to make your coworkers happy!

Content marketing ideas:

  • Listicle idea: X Ways to find happiness at your workplace
  • Infographic idea: Simple practices to become happier at work
  • Video idea: The great realization: Why happiness at work is possible
  • Podcast idea: The relationship between happiness and career success

Brand campaign that worked:

HP shows some old cliches of what it means to be successful in one’s professional life versus the modern ‘happy’ workplace.

Work Happy | HP


Fun Days – September 2022

  • World Letter Writing Day – 1 September
  • World Coconut Day – 2 September
  • World Beard Day – 3 September
  • World Samosa Day – 5 September
  • International Sudoku Day – 9 September
  • Grandparents’ Day – 11 September
  • Engineer’s Day – 15 September
  • International Red Panda Day – 17 September
  • International Talk Like a Pirate Day – 19 September
  • World Gratitude Day – 21 September
  • World Dream Day – 25 September


Festivals – September 2022

  • Onam – 8 September
  • Anant Chaturdashi – 9 September
  • Vishwakarma Puja – 17 September
  • Navratri – 26 September


Content marketing ideas:

  • Listicle idea: How do various states of India celebrate Navratri?
  • Infographic idea: Innovative ways to celebrate Vishwakarma Pooja
  • Video idea: The making of a perfect Onam sadya
  • Podcast idea: What do the nine days of festivities during Navratri signify?


Birthdays – September 2022

  • Ram Kapoor – 1 September
  • Zendaya – 1 September
  • Salma Hayek – 2 September
  • Keanu Reeves – 2 September
  • Sakshi Malik – 3 September
  • Malcolm Gladwell – 3 September
  • Shakti Kapoor – 3 September
  • Beyoncé – 4 September
  • Idris Elba – 6 September
  • Jwala Gutta – 7 September
  • Radhika Apte – 7 September
  • Asha Bhosle – 8 September
  • Adam Sandler – 9 September
  • Akshay Kumar – 9 September
  • Jack Ma – 10 September
  • Enid Blyton – 11 September
  • Paul Walker – 12 September
  • Ayushmann Khurrana – 14 September
  • Agatha Christie – 15 September
  • Tom Hardy – 15 September
  • Prince Harry – 15 September
  • Nick Jonas – 16 September
  • Narendra Modi – 17 September
  • Jimmy Fallon – 19 September
  • Stephen King – 21 September
  • Kareena Kapoor Khan – 21 September
  • Bruce Springsteen – 23 September
  • Will Smith – 25 September
  • Avril Lavigne – 27 September
  • Hilary Duff – 28 September
  • Abhinav Bindra – 28 September
  • Ranbir Kapoor – 28 September