March 31, 2022

April 2022 – Scatter Content Calendar

Laughter, practical jokes, and pranks aplenty; what a terrific way to start April! As the temperature rises, we are bound to get more energetic and upbeat.

This month marks the beginning of the new fiscal year, which is a time for new beginnings. And your brand has the opportunity to have a strong digital presence and stay connected with customers – through topics ranging from children’s books to health and even heritage.
Use these content marketing opportunities intelligently to be a part of the continuing dialogues during April.

What’s new in April 2022?

New Financial Year – 1 April

The new financial year (2022-23) commences on the first day of April. The start of a new financial year means implementing new tax structures and other changes in the economic sphere.

Content marketing ideas:

  • Listicle idea: Quick checklist to track every investment in a financial year
  • Infographic idea: The government’s key announcements to watch out for this financial year
  • Video idea: Why does the Indian Financial Year start on 1 April?
  • Podcast idea: How 2022-23 will be different for small businesses

Offline classes to resume post-COVID-19 – 1 April

Amid the steady decline of COVID-19 cases, schools have been directed to resume the offline education system for all classes starting in April. Great news for children and parents alike to switch back to an offline education system and have all the fun again!
Content marketing ideas:

  • Listicle idea: Signs that your child is stressed with school
  • Infographic idea: Tips to encourage logical thinking in your child
  • Video idea: X Tips to adjust back to offline classes
  • Podcast idea: How much do board exams affect your choice of college?

Fixed Days – April 2022

April Fool’s Day – 1 April


April Fool’s Day gets its name from the custom of playing practical jokes. Although the day has been observed for centuries, its true origin remains a mystery.

Did you know that April Fools’ Day celebrations last two days in Scotland? While people never needed an opportunity to have a little unstructured fun every now and then, April Fool’s Day offers a different charm.

This day presents a chance to unwind, relax, and have some fun, free from routine school and work shackles to remember what life is about.
Content marketing ideas:

  • Listicle idea: How to make a career by making people laugh
  • Infographic idea: X Prank ideas to try on your family
  • Video idea: The best prank products to gift your friends
  • Podcast idea: Here’s why laughter is the best medicine

International Children’s Book Day – 2 April

Children’s books set the mood for imaginations to soar. They are also the perfect way to bring back fond memories of childhood. For a book lover, they offer comfort like none other.

Did you know that the Harry Potter books are loved by kids and adults alike and is the biggest selling series of novels ever published!?

International Children’s Book Day was created to encourage the habit of reading in children and so that people worldwide can enjoy a good book! With the day round the corner, it’s perhaps time to indulge in a few.
Content marketing ideas:

  • Listicle idea: How to pursue a career as a children’s book writer
  • Infographic idea: X Best books to get your kids to fall in love with reading
  • Video idea: Indian book series that every 90’s kid will remember!
  • Podcast idea: X Short story podcasts to ignite the passion for reading in your child

International Day of Conscience – 5 April

A person’s conscience is the sense of right and wrong, eventually driving one’s actions. Developing a conscience involves looking inward and reflecting on what is right and acting accordingly to help others, to save the environment, and often defines the character of a person to some extent.

To save future generations from the scourge of war, the UN General Assembly declared 5 April as an International Day of Conscience with the central message ‘Promoting a Culture of Peace with Love and Conscience’.
Content marketing ideas:

  • Listicle idea: X Questions to put your consciousness to test
  • Infographic idea: Helping young minds build a conscience
  • Video idea: How is the religious view of conscience different from its philosophical understanding?
  • Podcast idea: X Ways to turn negativity into positivity

World Health Day – 7 April

The World Health Organization (WHO) has been celebrating World Health Day every year on 7 April since 1950. The international initiative aims to raise awareness about people’s overall health and well-being and sheds light on specific health issues. In light of the pandemic that shook the entire world, this year’s theme is ‘Universal Health Coverage’.

To observe the day, consider signing up for a gym membership (and going!), starting a diet, or taking a multivitamin daily. You can also get involved in local events or organize your own. Spreading the news about health issues and warning others of threats to the same can be a great way to celebrate this holiday and inform others of the important issue of global health.

Content marketing ideas:

  • Listicle idea: Apps to keep track of your health and fitness
  • Infographic idea: The importance of fitness in your 30s
  • Video idea: Gym vs. Nutrition: Which is more important?
  • Podcast idea: How COVID-19 has shaped the future of healthcare

Brand campaign that worked:

This video by ICICI Lombard challenged everyone to #DoTheDifficult by exercising and taking care of their health not only for themselves but also for their loved ones.


National Safe Motherhood Day – 11 April


Motherhood is a beautiful experience, and it should be safe and relaxing for all expecting mothers during their pregnancy and even afterwards. To foster and safeguard the safety and health of all mothers, National Safe Motherhood Day is dedicated to them. This day aims to ensure and clinch the fact that all mothers must get the level of care and services they need and deserve.

The government of India has taken several national-level initiatives to ensure safe motherhood. One of the most significant efforts has been Janani Shishu Suraksha Karyakaram to select institutional delivery for women who still deliver at home. As part of the initiative, pregnant women can deliver their babies at public health facilities for free, including cesarean deliveries, and are also entitled to various benefits.

Content marketing ideas:

  • Listicle idea: X Fun ways to celebrate our mothers
  • Infographic idea: How to be financially prepared for your newborn
  • Video idea: Post-pregnancy healthcare habits
  • Podcast idea: Here’s how you can help a loved one overcome post-partum depression

World Heritage Day – 18 April

Did you know that the floor of the Mattancherry Palace, Kerala, is made of coconut shells, plant juices, charcoal, egg whites and lime? Such ancient monuments and buildings are a global asset, and they should be protected to ensure that they remain so for years to come.

World Heritage Day prompts us to celebrate the world’s cultures, bring attention to cultural monuments and sites, and encourage the preservation of ancient monuments and buildings. The purpose of the day is to increase awareness of the importance of preserving cultural heritage for future generations.

As of July 2021,1154. World Heritage Sites (897 cultural, 218 natural, and 39 mixed properties) exist across 167 countries.

Content marketing ideas:

  • Listicle idea: If you’re a history buff, you must visit these 10 places
  • Infographic idea: Building a heritage-rich wardrobe: 10 essentials of yesteryear
  • Video idea: Lesser-known heritage sites in India that will take you by surprise
  • Podcast idea: Can smart cities be culturally rich?

Brand campaign that worked:

The heritage of India is like a never-ending book. This video by Canon India flips through the chapters of Indian history and showcases the heritage sites in India.


World Creativity and Innovation Day – 21 April

Performing the same act, the same way over and over, can become monotonous. World Creativity and Innovation Day offer us an opportunity to take on old problems in new ways, enabling us to find better and more effective ways to accomplish our goals!

No more humdrum day-to-day routines. Instead, it is time to reopen that creative center inside the mind, no matter how deep it has been buried, so that we can make the world a vibrant place! Keeping this in mind, this year’s theme for World Creativity and Innovation Day is ‘Collaboration’.

Content marketing ideas:

  • Listicle idea: Why creativity should always be encouraged in children and adults
  • Infographic idea: X Simplest creations we cannot live without
  • Video idea: How to fire up your brain if you are going through a mental block
  • Podcast idea: How to bring out the artist in your child

International Mother Earth Day – 22 April

Humans have endangered the planet. The ozone layer is thinning, ecosystems are degrading, and people are dying from dehydration and starvation. Every year, the planet loses 4.7 million hectares of forests – an area larger than Denmark.

A frightening image to be sure, but one that we can all help to change.

International Mother Earth Day, one of the earliest worldwide campaigns to protect and conserve the environment, has become an annual event that aims for positive global change. This year, the theme of International Mother Earth Day will be ‘Invest in Our Planet’. Investing in our planet means taking a bold step forward, innovating broadly, and implementing equitably.

Content marketing ideas:

  • Listicle idea: How to teach your kids about climate change and global warming through activities and play
  • Infographic idea: X Ways to consume less power around the house
  • Video idea: Lessons you can learn from movies on climate change
  • Podcast idea: Is switching to an electric vehicle enough to become eco-friendly?

Brand campaign that worked:

This video by Timberland talks about how caring for the Earth is not enough; it’s important to go out, volunteer, and make a real commitment to taking care of the Earth because it is us who will miss nature the most.


English Language Day – 23 April

Several centuries ago, a quiet language emerged on an island chain off the coast of Western Europe, gradually developing until one day, with the eruption of colonialism, it spread like wildfire across the globe. Over time, it became the language of the world’s most powerful nations and, subsequently, was adopted by countries globally for trade purposes.

English Language Day celebrates the English language, its history, and its quirks. Interestingly, in 2021, around 1.35 billion people globally spoke English either natively or as a second language.

Content marketing ideas:

  • Listicle idea: Hindi words that found their way into mainstream English
  • Infographic idea: Want to hone your English skills? Use these apps
  • Video idea: Ways to pick up languages easily
  • Podcast idea: Do accents really matter as long as you know the language?

World Book and Copyright Day – 23 April

Reading is one of the best ways to enlighten the mind, learn about new things, and even learn languages. However, with all the challenges of adulthood, people in their prime tend to have little time to read. A good book can reduce stress, inspire, and provide an escape from the stress of everyday life. World Book and Copyright Day aims to change how adults view reading by encouraging them to read as well as promoting publishing and copyright.

Content marketing ideas:

  • Listicle idea: How to pursue a career as an author
  • Infographic idea: Book cafes in India that every bibliophile must visit
  • Video idea: X Books that will change your life forever
  • Podcast idea: How reading a book helps you de-stress

International Dance Day – 29 April

Dance is one of the oldest forms of entertainment and community activity known to humans. It is one of the best ways to de-stress, meet new people, and boost one’s health. In 1982, the ITI Dance Committee founded International Dance Day to honor Jean-Georges Noverre, the founder of modern ballet.

Although millions of people still practice it daily, International Dance Day marks a specific moment in the calendar when everyone is invited to participate in this highly enjoyable activity, even those with two left feet. This Dance Day, make your passion a reality!

Content marketing ideas:

  • Listicle idea: Bored of the gym routine? Here’s how to ‘dance’ your way to a fit body
  • Infographic idea: 5 Must-haves for dance class
  • Video idea: Incredible dance moves that will make you the life of the party
  • Podcast idea: The fascinating history of classical dance forms in India

Other content marketing opportunities – April 2022

World Immunization Week – 24-30 April

Immunization saves billions of lives each year and is widely acknowledged as a highly effective and cost-effective health intervention. In spite of this, there are still millions of children in the world today who are not receiving the vaccines they need. In 2021, an estimated 23 million children under the age of one year didn’t receive basic vaccines – the highest number since 2009.

Celebrated yearly, World Immunization Week promotes the use of vaccines to protect people of all ages against disease.

Content marketing ideas:

  • Listicle idea: Deadly diseases that have been eliminated due to vaccines
  • Infographic idea: Recommended vaccines that are a must for every infant
  • Video idea: What’s the idea behind the vaccine passport?
  • Podcast idea: What are the different types of vaccines?

Stress Awareness Month – April

Stress can affect everything from work to relationships, and the way we cope and relieve it can be different from person to person. According to the Global Organization for Stress, stress is the number one health concern of high school students, and 80% of people feel stressed at work.

Stress Awareness Month raises awareness of the causes of stress and how to combat it in our fast-paced, modern lives by encouraging everyone to stop overlooking stress and pay attention to its causes and effects. And then to try to do something about it! The initiatives taken around it are certainly helpful for those who have difficulty coping with stress, especially those who may need guidance and advice.

Content marketing ideas:

  • Listicle idea: Places you can visit to be closer to nature and lower your stress
  • Infographic idea: X Best foods that help relieve stress
  • Video idea: How do hobbies reduce your stress levels?
  • Podcast idea: X Tips to not let stress affect your skin

Brand campaign that worked:

This video by Mirinda shows children writing letters to their parents about the pressure and stress they face daily, while trying to balance their studies with their life.

Mirinda | #ReleaseThePressure


Festivals – April 2022

Gudi Padwa – 2 April
Ram Navami – 10 April
Mahavir Jayanti, Baisakhi – 14 April
Good Friday – 15 April
Hanuman Jayanti – 16 April

Content marketing ideas:

  • Listicle idea: What is the significance of buying gold on Gudi Padwa?
  • Infographic idea: Lesser-known facts about Good Friday
  • Video idea: Fasting this Hanuman Jayanti? Make it count with these delicious recipes
  • Podcast idea: Interesting short stories from Ramayana to tell your kids

Fun Days – April 2022

International Pillow Fight Day – 4 April
International Moment of Laughter Day – 14 April
International Haiku Poetry Day – 17 April
International Noise Awareness Day – 28 April
International Jazz Day – 30 April

Birthdays: April 2022

Michael Fassbender – 2 April
Remo D’Souza – 2 April
Ajay Devgn – 2 April
Prabhu Deva – 3 April
Robert Downey Jr. – 4 April
Pharrell Williams – 5 April
Jackie Chan – 7 April
Swara Bhaskar – 9 April
Kristen Stewart – 9 April
Kasturba Gandhi – 11 April
Jyotirao Phule – 11 April
David Letterman – 12 April
Kailasavadivoo Sivan – 14 April
Aamir Khan – 14 April
Emma Watson – 15 April
Leonardo Da Vinci – 15 April
Charlie Chaplin – 16 April
Kourtney Kardashian – 18 April
KL Rahul – 18 April
Kate Hudson – 19 April
Maria Sharapova – 19 April
Mukesh Ambani – 19 April
Queen Elizabeth II – 21 April
Chetan Bhagat – 22 April
John Oliver – 23 April
Dev Patel – 23 April
John Cena – 23 April
William Shakespeare – 23 April
Sachin Tendulkar – 24 April
Varun Dhawan – 24 April
Al Pacino – 25 April
Arijit Singh – 25 April
Channing Tatum – 26 April
Penelope Cruz – 28 April
Uma Thurman – 29 April
Raja Ravi Varma – 29 April
Ashish Nehra – 29 April
Rohit Sharma – 30 April