Interviews

Interviews
Oct 2018

How Scatter built a technology-driven workflow management system

content marketing, content marketing India, branded content, growth hacking, Scatter, technology
Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system. Here’s what she had to.....
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Interviews
Aug 2018

When journalism meets branded content – An interview by Scatter

content marketing, content marketing India, branded content, growth hacking, Scatter, journalism
Scatter had recently put out a post that analysed the implications of making a shift from journalism to branded content. Since it received significant traction, we decided to follow it up with a personalised interaction with two former journalists – Rajas Kelkar and Kankana Roy Choudhury – who had made the switch. Here’s what they.....
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Interviews
Apr 2018

Finding content marketing’s funny bone with Papa CJ

Bringing comedy into content marketing - Scatter
Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
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