Finding content marketing’s funny bone with Papa CJ
6 min read
Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
[E book] Content Marketing Power Talk
1 min read
In the rush to create more content, there’s barely enough time for brands to think of about the “why”, “for who” and “to what end” of content marketing. While every brand has its unique set of marketing goals, values, and assets, a lot can be learnt by tapping into industry thought leadership to identify trends.....
Delivering Personalized Content – The Mark Schaefer Interview
3 min read
Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....