Interviews
Interviews
Jun 2020
Finding content marketing’s funny bone with Papa CJ
6 min read

Forbes called him the “global face of Indian stand-up comedy.” He has done more than 2000 shows across five continents on channels like Comedy Central, BBC, and NBC. He is the recipient of ‘Asia’s Best Stand-up Comedian’ award by Top 10 Magazine in Kuala Lumpur. Besides being a qualified Laughter Yoga instructor, Papa CJ has.....
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Interviews
Oct 2018
How Scatter built a technology-driven workflow management system
3 min read

Technology has influenced marketing in innumerable ways and very few people have followed it as closely as our Engineering Lead, Indraja Punna. In this Q&A she talks about technology’s influence on marketing, the role machine learning plays in content creation, and what inspired her to create Scatter’s workflow management system (WMS). Here’s what she had.....
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Interviews
Aug 2018
When journalism meets branded content – An interview by Scatter
2 min read

Scatter had recently put out a post that analysed the implications of making a shift from journalism to branded content. Since it received significant traction, we decided to follow it up with a personalised interaction with two former journalists – Rajas Kelkar and Kankana Roy Choudhury – who had made the switch. Here’s what they.....