November 2022 – Content Calendar
November is finally here! It is time to pull out your cozy blankets and binge on hot food with friends and family. It is also the month to be extra nice to others on World Kindness Day, celebrate Children’s Day with excitement, acknowledge men on International Men’s Day, feel proud about women who are breaking the glass ceiling through their entrepreneurial ventures, and much more.
What’s new in November 2022?
India Food Expo – 2-4 November
India Food Expo focuses on new developments and sheds light on the future of the food processing industry in India. It showcases the latest technological developments and innovations and gives exhibitors an opportunity to launch or display their products. This year the event is being held in Lucknow, Uttar Pradesh.
Content marketing ideas:
- Listicle idea: X Processes your food goes through before it reaches you
- Infographic idea: Modern technologies being implemented by MSMEs in the food sector
- Video idea: X Foods that help promote better sleep
- Podcast idea: How the younger generation is more open to exploring different cuisines
41st Indian International Trade Fair – 14-27 November
Organized by the India Trade Promotion Organisation, the 41st International Trade Fair is one of the biggest in the world. Held every year at Delhi’s Pragati Maidan, the expo displays a wide range of products and services.
Content marketing ideas:
- Listicle idea: X Countries with whom India enjoys healthy trade relations
- Infographic idea: X Famous indigenous products that India exports to the world
- Video idea: Why India is viewed as an integral part of world trade relations
- Podcast idea: How globalization has made the world a smaller place
Fixed days – November 2022
International Stress Awareness Day – 2 November
Chronic stress can lead to aging before time and impair one’s cognitive and physiological functions. This day is observed to help people recognize, manage, and reduce stress in their personal and professional lives.
Content marketing ideas:
- Listicle idea: X Reasons why you shouldn’t stress yourself out
- Infographic idea: X Ways to unwind and de-stress after a long day at work
- Video idea: X Signs that reveal you are feeling stressed
- Podcast idea: What are some ways and techniques to deal with stress?
World Radiography Day – 8 November
Celebrated to mark the anniversary of the birth of X-rays, this day commemorates the hard work done by radiographers and radiologists. It also promotes awareness about the contribution of diagnostic imaging and radiation therapy to modern healthcare.
Content marketing ideas:
- Listicle idea: X Types of injuries that require you to undergo an X-ray
- Infographic idea: Types of X-rays and what are they used for
- Video idea: How a typical X-ray is done
- Podcast idea: How X-rays came to be one of the most commonly used techniques to diagnose patients
Social Media Kindness Day – 9 November
With social media becoming an important part of our lives, every interaction online leaves an imprint. This day strives for each of those imprints to be nothing but kind. It shows how a positive social media experience without any negativity can help people network better in the online world.
Content marketing ideas:
- Listicle idea: X Ways to be kind to the people around you
- Infographic idea: X Ways by which kindness can help you stay motivated
- Video idea: Why smiling and simply giving a sympathetic ear can work wonders
- Podcast idea: How kindness comes back to you: Be kind to others and get kindness in return
Brand campaign that worked:
Dove’s #TheSelfieTalk talks about the pressure on people to post the perfect selfie on social media to feel worthy. Social media kindness should starts from one’s own self.
Dove | Reverse Selfie | Have #TheSelfieTalk [YouTube]
Legal Services Day – 9 November
Legal Services Day is observed by various government and non-government authorities via various activities to spread legal awareness. One of the key agendas is to provide free legal services to the weaker sections of society.
Content marketing ideas:
- Listicle idea: X Situations where legal advice should be sought
- Infographic idea: X Legal documents required to open a bank account
- Video idea: X Legal rights every Indian must know about
- Podcast idea: How to opt for an online legal medium to solve your issues
World Science Day for Peace and Development – 10 November
Science and technology have played an important role in the development of society by reducing poverty, promoting literacy, and providing better nutrition. This day celebrates the achievements of science in promoting global peace and embraces the efforts of scientists in contributing towards the same.
Content marketing ideas:
- Listicle idea: X Scientific inventions that changed our lives for the better
- Infographic idea: X Indian scientists that the world looks up to
- Video idea: X Must-visit museums if you are a sci-fi fan.
- Podcast idea: The beauty of science around us
World Kindness Day – 13 November
Kindness is one of the most crucial human traits and World Kindness Day is observed in the hope of promoting a kinder and more peaceful world. It is celebrated through various activities such as concerts, flash mobs, school programs etc.
Content marketing ideas:
- Listicle idea: X Ways to spread kindness around you
- Infographic idea: Simple acts of kindness that will bring a smile to your face
- Video idea: Here’s how you can be kind to our planet
- Podcast idea: Kindness starts from home: Be kind to yourself first
Brand campaign that worked:
This ad by Amazon displays a student living alone in a big city and feeling overwhelmed. A neighbor steps in and sends a gift through Amazon to make her feel better, giving the message loud and clear that kindness goes a long way.
Kindness, the greatest gift | Amazon Holiday Ad [YouTube]
Children’s Day – 14 November
Children’s Day is celebrated in the fond memory of India’s first Prime Minister, Pandit Jawaharlal Nehru, who considered children as the pillars of a solid society. The day is marked with educational and motivational programs by children and for children.
Content marketing ideas:
- Listicle idea: X Important life habits to inculcate in our children
- Infographic idea: X Ways to plan a fun day out with your kids
- Video idea: X YouTube channels to improve your child’s vocabulary
- Podcast idea: DIY activities at home that you can do with your kids
Brand campaign that worked:
Godrej Appliances beautifully portrays the changing notions around fixed gender roles through this ad. We have the opportunity to ‘start right’ through our children at home. So, on this Children’s Day, #LetsStartRight.
This Children’s Day #LetsStartRight [YouTube]
World Diabetes Day – 14 November
The International Diabetes Federation began observing this day to help raise awareness about diabetes, a medical condition that grips millions of people around the world. The theme of the upcoming World Diabetes Day is ‘Access to Diabetes Care’.
Content marketing ideas:
- Listicle idea: X Foods that diabetes patients should avoid
- Infographic idea: What are the causes of diabetes?
- Video idea: Diet and exercise tips for people with diabetes
- Podcast idea: Effects of diabetes on the body
Brand campaign that worked:
Narayana Health puts out the right message by saying that #TheSweetestThingOfAll is to take your loved ones for a diabetes test screening, if you notice certain symptoms.
World Diabetes Day 2019 [YouTube]
World Pancreatic Cancer Day – 17 November
One of the toughest and most difficult types of cancers to battle, pancreatic cancer is considered the fourth leading cause of cancer deaths. This day was introduced with the aim to spread awareness on its causes, prevention, and treatment.
Content marketing ideas:
- Listicle idea: X Signs and symptoms of pancreatic cancer
- Infographic idea: X Top reasons/causes of pancreatic cancer
- Video idea: Everything you need to know about pancreatic cancer
- Podcast idea: How to manage fatigue if you are suffering from cancer
Brand campaign that worked:
Immunovia, a diagnostic company, put out a video stating how they organized iWalking around the globe for raising awareness around pancreatic cancer.
World pancreatic cancer day 2020 [YouTube]
Naturopathy Day – 18 November
Naturopathy focuses on the body’s capacity to heal itself and relies on natural ways for improved health, such as exercise and proper diet. World Naturopathy Day aims to spread awareness about this form of medicine and its perceived benefits.
Content marketing ideas:
- Listicle idea: X Natural ingredients to add to your food for a balanced diet
- Infographic idea: X Important elements of naturopathy
- Video idea: How to become a professional naturopath
- Podcast idea: What explains the increased demand for naturopathy worldwide?
Brand campaign that worked:
Through this short video, Nutricharge aims to bring back natural ways of living life and ditch unhealthy habits for a better lifestyle.
International Men’s Day – 19 November
International Men’s Day was launched to help men open up on issues surrounding violence, discrimination, health, and suicide. It is also an initiative to celebrate the men (and male role models) in our lives and promote positive conversations around masculinity.
Content marketing ideas:
- Listicle idea: X Most attractive traits that make you a gentleman
- Infographic idea: The different stages of a man’s life – a beautiful journey.
- Video idea: Why is the color blue associated with the male gender?
- Podcast idea: Breaking stereotypes: How 21st century men are embracing their gender roles more positively
Brand campaign that worked:
DaMENSCH tries to define ‘The Man’ on International Men’s Day, but finds it hard to do so in a few words. Watch the video below.
#TheManByDaMENSCH | International Men’s Day ’21 [YouTube]
World Day for Prevention of Child Abuse – 19 November
Child trafficking, child marriage, sexual abuse, forced labor, etc. are some common forms of abuse that children face. This day strives to put an end to such malpractices and create a safe world for children of all ages and genders.
Content marketing ideas:
- Listicle idea: X Child abuse prevention ideas to teach schoolchildren
- Infographic idea: X Ways to educate your children about good touch and bad touch
- Video idea: Combating various forms of child abuse: physical, emotional, and mental
- Podcast idea: Ways to help heal a child who has suffered abuse in the past
Brand campaign that worked:
Coco Bombay, a limited collection of designer garments, shares its beautiful effort to end human trafficking.
Women’s Entrepreneurship Day – 19 November
Women entrepreneurs face social biases such as patriarchy, gender barriers, and unequal access to funding and mentorship. This day aims to empower and celebrate pioneering women in various fields and recognize their contributions to the business community.
Content marketing ideas:
- Listicle idea: X Women entrepreneurs who made a mark globally
- Infographic idea: X Habits of successful women entrepreneurs
- Video idea: Ideas for women entrepreneurs to grow their business
- Podcast idea: How women can have the best of both worlds – both personal and professional
International Transgender Day of Remembrance – 20 November
The transgender community has endured much discrimination and abuse. This day hopes to remember, honor, and commemorate the people who have suffered. It is also a day to show love, support, and hope to the transgender community.
Content marketing ideas:
- Listicle idea: X Ways by which you can show support to the transgender community
- Infographic idea: Ideas to include transgender people as part of the workforce
- Video idea: How transgender people are gaining more acceptance and recognition in society
- Podcast idea: Understanding the third gender better
Brand campaign that worked:
Vicks #TouchOfCare campaign beautifully captures the story of a transgender and how she raises an orphan child as her own.
Vicks – Generations of Care #TouchOfCare [YouTube]
World Television Day – 21 November
This day celebrates and recognizes the role of the television in educating and entertaining people as well as serving as an integral symbol of communication and globalization.
Content marketing ideas:
- Listicle idea: X Types of television sets available in the market today
- Infographic idea: Step-by-step guide to creating a cozy TV-corner
- Video idea: How flat smart TVs offer an enhanced viewing experience
- Podcast idea: Have TVs been replaced by smartphones?
Brand campaign that worked:
Tata Sky campaign #YahaSabDekha has shared a beautiful video highlighting some famous characters we grew up watching on our television sets.
Tata Sky | World Television Day feat. Yashraj Mukhate #YahaSabDekha [YouTube]
Oceans of Plastic – 22 November
The oceans are facing a huge pollution threat due to plastic waste. This day aims to spread awareness and promote the conservation of this natural resource, without which life cannot sustain on earth.
Content marketing ideas:
- Listicle idea: Which are the 5 oceans on our planet?
- Infographic idea: X Ideas to make our oceans cleaner
- Video idea: Ways to use sustainable products to reduce plastic waste
- Podcast idea: How plastic waste is threatening the survival of marine life
Brand campaign that worked:
Adidas’s ‘Run For The Oceans’ campaign encourages everyone to join in and save the oceans by doing away with plastic waste.
Run For The Oceans | Impossible Is Nothing | Adidas [YouTube]
White Ribbon Day – 25 November
White Ribbon Day was introduced to put an end to familial violence. On this day, several women support groups and organizations run awareness campaigns in schools and workplaces to educate and save the lives of women.
Content marketing ideas:
- Listicle idea: X Ways to make workplaces safer for women
- Infographic idea: X Ways to empower your daughters to stand up for themselves
- Video idea: The psychology behind violence: An analysis
- Podcast idea: Practice what you preach: How to adopt a no-violence policy at your home that your kids can learn from
Brand campaign that worked:
Contourmedia, a television commercial production company and agency, aptly shared this short video ‘Inside Out’, showing that what’s on the outside isn’t always on the inside.
Child Abuse Television Commercial – Domestic Violence [YouTube]
Other content marketing opportunities – November 2022
Men’s Health Awareness Month – 1-29 November
Men usually die earlier than women as they face some of the biggest health issues such as prostate cancer, testicular cancer, mental health problems, and suicide. This month is dedicated to helping such men and raising awareness.
Content marketing ideas:
- Listicle idea: X Ways to become more expressive as a person
- Infographic idea: X Signs that your friend may be battling depression
- Video idea: Exercise tips to stay fit and active during winters
- Podcast idea: Why are suicide rates higher among men than women?
Lung Cancer Awareness Month – 1-30 November
The second most common type of cancer and a leading cause of cancer deaths, lung cancer is difficult to identify early. This month is dedicated towards highlighting the need for better research to be conducted and help arrive at a better understanding of the disease.
Content marketing ideas:
- Listicle idea: X Signs and symptoms of lung cancer
- Infographic idea: Main causes of lung cancer
- Video idea: Ways to offer support to a friend suffering from lung cancer
- Podcast idea: How can lung cancer be prevented?
Fun Days – November 2022
World Vegan Day – 1 November
International Stout Day – 3 November
Mickey Mouse Day – 18 November
World Toilet Day – 19 November
World Hello Day – 21 November
World Nursery Rhyme Week – 16-19 November
International Leadership Week – 22-25 November
Content marketing ideas:
- Listicle idea: List of foods that you can consume as a vegan
- Infographic idea: X Hygiene practices that should be a part of your everyday routine
- Video idea: X Reasons why communication is important in relationships
- Podcast idea: What are the traits of a successful leader?
Festivals – November 2022
Karnataka Rajyotsava Day – 1 November
Guru Nanak Gurupurab – 8 November
Thanksgiving – 24 November
Content marketing ideas:
- Listicle idea: X Must-visit temples of Karnataka
- Infographic idea: X Creative ways to thank your loved ones
- Video idea: Why and how is Gurupurab celebrated?
- Podcast idea: Teachings of Guru Nanak to apply to your life
Birthdays – November 2022
Aishwarya Rai – 1 November
Shah Rukh Khan – 2 November
Kendall Jenner – 3 November
Colin Kaepernick – 3 November
Anna Wintour – 3 November
Amartya Sen – 3 November
Matthew McConaughey – 4 November
Tabu – 4 November
Shakuntala Devi – 4 November
Virat Kohli – 5 November
Bryan Adams – 5 November
Emma Stone – 6 November
David Guetta – 7 November
Kamal Haasan – 7 November
Gordon Ramsay – 8 November
Kazuo Ishiguro – 8 November
Neil Gaiman – 10 November
Leonardo DiCaprio – 11 November
Anne Hathaway – 12 November
Ryan Gosling – 12 November
Aditi Mittal – 12 November
Sania Mirza – 15 November
Jimmy Choo – 15 November
Pullela Gopichand – 16 November
Aditya Roy Kapoor – 16 November
Martin Scorsese – 17 November
Chanda Kochhar – 17 November
Margaret Atwood – 18 November
Indira Gandhi – 19 November
Adam Driver – 19 November
Jack Dorsey – 19 November
Calvin Klein – 19 November
Rani Lakshmibai – 19 November
Sushmita Sen – 19 November
Milkha Singh – 20 November
Rajkumar Hirani – 20 November
Scarlett Johansson – 22 November
Mark Ruffalo – 22 November
Miley Cyrus – 23 November
Arundhati Roy – 24 November
Arjun Rampal – 26 November
Verghese Kurien – 26 November
Bruce Lee – 27 November
Suresh Raina – 27 November
Yami Gautam – 30 November
Chadwick Boseman – 29 November
Kaley Cuoco – 30 November