What’s new in July 2022?

Income Tax Return deadline – 31 July

For taxpayers, the deadline to file an ITR is usually 31 July 2022 (non-audit cases). The due date for submitting your ITR is 31 October 2022, in the event of taxpayers who are subject to audit under the Income Tax Act or another law.

Content marketing ideas:

• Listicle idea: Mistakes to avoid when filing your taxes
• Infographic idea: Various ways the government collects income tax
• Video idea: Are you familiar with these taxes as a taxpayer?
• Podcast idea: Everything you need to know as a first-time taxpayer

Fixed Days – June 2022

GST Day – 1 July

GST Day has been observed each year on 1 July since its recognition by the central government. The notable tax reform came into effect on this day. Goods and Services Tax (GST) refers to an extensive, multi-level, and indirect tax that is levied on goods and services in India during their supply.

Content marketing ideas:

• Listicle idea: X Things to keep in mind when filing your GST
• Infographic idea: Changes in the GST ever since it rolled out
• Video idea: How does GST impact the Indian economy?
• Podcast idea: Should children be taught about taxes in school?

National Doctors’ Day – 1 July

If there’s one thing that’s remained constant throughout the fight against the coronavirus, it’s the selfless sacrifices made by our doctors. Not all heroes wear capes – sometimes heroes are found behind surgical masks, fighting sleepless nights and still standing tall with a smile.

The legendary and internationally recognized medical professional, Dr Bidhan Chandra Roy, is honored on 1 July through the celebration of ‘National Doctors’ Day’ in India. He served as a freedom fighter, physician, politician, and educationist.

Content marketing ideas:

• Listicle idea: X Best institutes to pursue medical education in India
• Infographic idea: The journey to becoming a doctor in India: What it takes
• Video idea: Amazing facts about Dr Bidhan Chandra Roy you didn’t know
• Podcast idea: How can we do better for the healthcare industry in India?

Brand campaign that worked:

This Doctors’ Day video by NDTV tells us all we need to know about the momentous day – it sheds light on important statistics and the 2021 theme for National Doctor’s Day.

https://www.youtube.com/watch?v=eBPFkpsZ4R4

World UFO Day – 2 July

Every year on 2 July, World UFO Day is commemorated to raise awareness about unidentified flying objects and to acknowledge the purported existence of UFOs. Haktan Akdogan, a UFO researcher, first observed the day in 2001. Each year, people come together to search the skies for extraterrestrial entities. World UFO Day is observed on 2 July to memorialize the 1947 alleged UFO crash at Roswell, New Mexico.

Content marketing ideas:

• Listicle idea: X Must-watch documentaries on UFOs
• Infographic idea: Countries with the most number of UFO sightings
• Video idea: A look back on the 1947 UFO crash: What does it tell us?
• Podcast idea: Are we prepared for the possibility of life beyond Earth?

Global Forgiveness Day – 7 July

Forgiveness may not always come easy, but it certainly lifts a huge weight off one’s chest. Take the chance to ease the burden this Global Forgiveness Day, as you forgive and be forgiven. Look forward to fresh starts as you mend old relationships.

National Forgiveness Day was established in British Columbia in 1994 by the Christian Embassy of Christ’s Ambassadors (CECA). A large banner displayed in downtown Victoria originally called it National Forgiveness Day. After gaining traction, the day was dubbed ‘Global Forgiveness Day.’ It gained media attention with each passing year, and people began to commemorate it in order to share the message of forgiveness around the world.

Content marketing ideas:

• Listicle idea: The best books on forgiveness and why you should read them
• Infographic idea: X Ways positive feelings can impact your brain
• Video idea: Family dynamics and forgiveness: How does it impact relationships?
• Podcast idea: Apologizing to our children: Normalizing parents’ mistakes

World Population Day – 11 July

World Population Day was founded by the formerly Governing Council of the United Nations Development Program in 1989. It aims to draw attention to the urgency and importance of population issues due to the enthusiasm sparked by the ‘Day of Five Billion’, which occurred on 11 July 1987.

Content marketing ideas:

• Listicle idea: X Ways we can utilize India’s population for its development
• Infographic idea: How is our growing population impacting the environment?
• Video idea: Population and legal rights: Where do we stand on gender equality?
• Podcast idea: Normalizing the choice of a child-free marriage in our society

World Youth Skills Day – 15 July

Did you know the COVID-19 pandemic has had a greater impact on young people aged 15-24 than on adults? In 2020, youth employment decreased by 8.7% globally, compared to 3.7% for adults.

In 2014, the United Nations General Assembly designated 15 July as World Youth Skills Day to recognize the fundamental importance of providing young people with employment skills, dignified labor, and entrepreneurship.

Content marketing ideas:

• Listicle idea: X Basic skills to have for any career opportunity
• Infographic idea: Important life skills to teach at school
• Video idea: Things they wish they knew earlier: Youths’ opinion
• Podcast idea: How can organizations take initiatives for skill development?

Brand campaign that worked:

This video by Godrej highlights how their vocational training initiative has helped provide several people with employment opportunities through skill equipment.

https://www.youtube.com/watch?v=uClkl0wnDNo

World Day for International Justice – 17 July

Every year on 17 July, the world commemorates World Day for International Justice. The purpose of the day is to promote international criminal justice and to assist the International Criminal Court (ICC) in its operations.

Content marketing ideas:

• Listicle idea: X Online courses for a basic introduction to the judicial system
• Infographic idea: What does it take to pursue a career in judicial services?
• Video idea: Ways you can make a difference this World Day for International Justice
• Podcast idea: A conversation around social justice with your children

Nelson Mandela Day – 18 July

In 2009, the UN General Assembly named 18 July as Nelson Mandela International Day in honor of the former South African President’s commitment to the culture of peace and freedom.

Nelson Mandela played various roles in his life – but what outshined them all was his dedication to serving humanity. He was the first democratically elected president of a free South Africa, a human rights lawyer, a prisoner of conscience, and an international peacemaker.

Content marketing ideas:

• Listicle idea: Important life lessons to learn from Nelson Mandela
• Infographic idea: X Contributions by Mandela that created history
• Video idea: A look at Nelson Mandela’s journey
• Podcast idea: Ways Nelson Mandela continues to inspire us today

International Chess Day – 20 July

Did you know there are more mathematically possible chess moves than atoms in the observable universe? Hear this – you can checkmate your opponent in two moves in a chess game. Geek up on your chess knowledge as we celebrate International Chess Day on 20 July.

World Chess Day has been celebrated annually on 20 July since its commemoration by the UN General Assembly in 2019. The International Chess Federation (FIDE) was established on this day in Paris in 1924. Since 1966, chess players across the globe have observed 20 July as International Chess Day due to the efforts of FIDE.

Content marketing ideas:

• Listicle idea: A step-by-step guide to learning chess
• Infographic idea: X Ways playing chess boosts your brain
• Video idea: The best chess strategies that will guarantee a win
• Podcast idea: Passion vs profession: A career in chess

Kargil Vijay Diwas – 26 July

26 July is recognized to commemorate the sacrifices made by soldiers in the Kargil war. As we observe this day each year, we look back at how the Indian army recovered all Indian installations in Kargil from Pakistan’s army on this day 23 years ago.

Content marketing ideas:

• Listicle idea: Remembering the Kargil war heroes
• Infographic idea: The journey to becoming an army personnel
• Video idea: Must-visit shrines dedicated to Indian army heroes
• Podcast idea: Inspiring stories about Kargil heroes

Brand campaign that worked:

This video by The Quint retells the story of the Kargil war with a timeline of events.

https://www.youtube.com/watch?v=lV2r61fGykc

World Hepatitis Day – 28 July

Each year, 28 July marks World Hepatitis Day (WHD). It aims to bring global awareness to the worldwide concern of hepatitis and promote genuine change. The theme for 2022 is ‘Hepatitis Can’t Wait.’

Content marketing ideas:

• Listicle idea: Signs and symptoms of hepatitis to look out for
• Infographic idea: How much does it cost to treat hepatitis?
• Video idea: All you need to know about hepatitis
• Podcast idea: Ways to safeguard your home against hepatitis

Brand campaign that worked:

This innovative video by the World Health Organization (WHO) explains the prevention of hepatitis in a simple and fun way.

https://www.youtube.com/watch?v=vqvSG9hqGUs

International Tiger Day – 29 July

Tigers are magnificent creatures. But unfortunately, these large wild cats have been known to become endangered in recent years.

Every year on 29 July, Global Tiger Day or International Tiger Day is observed to raise awareness about Tigers. Tx2 – the global objective to double the population of tigers in the wild by 2022 – was established in 2010, when the 13 tiger range countries got together to establish the day.

Content marketing ideas:

• Listicle idea: Lesser-known tiger reserves in India you must explore
• Infographic idea: X Government initiatives aimed at protecting tigers
• Video idea: The harsh reality of zoos and why they must not be encouraged
• Podcast idea: How can you do your bit to save Tigers?

Brand campaign that worked:

This video by WION shares India’s success story on the tiger population and conservation, in view of the fact that 70% of the world’s tigers live in India.

https://www.youtube.com/watch?v=ZZic3j09aVc

World Day against Trafficking in Persons – 30 July

World Day Against Trafficking in Persons is observed on 30 July as recognized by the United Nations. The intent behind the day is to educate people on the suffering of human trafficking victims and raise awareness and safeguard their rights.

This year, the campaign’s theme places victims of human trafficking front and center, emphasizing the significance of listening to and learning from survivors. The Blue Heart symbolizes the misery of individuals who are trafficked, as well as the insensitivity of those who trade in humans.

Content marketing ideas:

• Listicle idea: X Ways to raise awareness about human trafficking
• Infographic idea: Understanding the history of human trafficking
• Video idea: Ways to help someone who has been a victim of trafficking
• Podcast idea: Should children be made aware of the dangers of the world?

Brand campaign that worked:

This video by a survivor of human trafficking tells her story through an initiative founded by her.

https://www.youtube.com/watch?v=jHcoEY6gJJ0

World Ranger Day – 31 July

World Ranger Day is observed on 31 July around the world to honor rangers who passed away or were injured in the line of duty, and to recognize the work that rangers do to conserve the planet’s natural and cultural assets.

Content marketing ideas:

• Listicle idea: X Ways in which rangers play a crucial role in the conservation of our planet
• Infographic idea: Understanding the role of a ranger
• Video idea: Everything you need to know about World Ranger Day
• Podcast idea: How can we help our rangers?

Other content marketing opportunities

International Plastic Bag Free Day – 3 July

They’re easy to find, affordable, and (most important of all) convenient to use. We’re talking about the notorious plastic bag. It is claimed that they take 100-500 years to decompose! Have you ever stopped to wonder how much pollution this generates?

3 July marks International Plastic Bag Free Day – a worldwide movement that attempts to reduce the usage of plastic bags. Do your bit by carrying reusable bags, refusing plastic bags for small purchases, and being more conscious of safer alternatives to plastic.

Content marketing ideas:

• Listicle idea: X Safer alternatives to plastic
• Infographic idea: The harmful effects of single-use plastic
• Video idea: Simple ways to practice a plastic-free lifestyle
• Podcast idea: Teaching them young: A lesson on recycling for kids

Brand campaign that worked:

This insightful video by TED-Ed teaches a simple lesson on the difference between various bags and which one you should use.

https://www.youtube.com/watch?v=3_fjEc4aQVk

Sarcoma Awareness Month – All of July

Sarcoma Awareness Month, which takes place every July, aims to educate people on what is known as the ‘forgotten cancer’. Sarcoma (identified as soft-tissue cancer) can emerge in several tissue structures such as muscles, nerves, bone, fat, joints, or blood vessels – the body’s ‘connective tissues’.

Although a rare type of cancer, it poses a threat through its multiple subtypes since it can arise from a range of tissue structures. It can also affect the bones. Sarcomas can occur anyplace in the body since these tissues are distributed everywhere.

Content marketing ideas:

• Listicle idea: X Causes of sarcoma you should know about
• Infographic idea: The various ways sarcoma affects your body
• Video idea: Raising awareness about sarcoma
• Podcast idea: Is there a way to prevent sarcoma?

Global Enterprise Agility Month – All of July

Global Enterprise Agility Month is observed throughout July by highlighting what it takes for employees and businesses to flourish. By identifying a genuine purpose, strengthening employees’ ability to adapt to their ever-changing environment and client needs, etc., we can create a better environment in organizations.

Content marketing ideas:

• Listicle idea: X Things employees look forward to in their organization
• Infographic idea: How to get rid of hierarchy and toxic workplace culture
• Video idea: Important conversations every organization must have
• Podcast idea: How can you truly encourage work-life balance in your organization?

Fun days – July 2022

International Joke Day – 1 July

International Chicken Wing Day – 1 July

World Chocolate Day – 7 July

World Kebab Day – 8 July

International Rock Day – 13 July

World Snake Day – 16 July

World Emoji Day – 17 July

World Jump Day – 20 July

Festivals – July 2022

Eid al-Adha/ Bakr-Id – 9 July

Guru Purnima – 13 July

Hariyali Teej – 31 July

Content marketing ideas:

• Listicle idea: X Ways you can make Bakr-Id more memorable
• Infographic idea: Creative ways to express your gratitude for your teacher
• Video idea: A thankless profession: How our teachers have molded us
• Podcast idea: Understanding the significance of Hariyali Teej

Birthdays – July 2022

Princess Diana – 1 July

Pamela Anderson – 1 July

Margot Robbie – 2 July

Tom Cruise – 3 July

Julian Assange – 3 July

Harbhajan Singh – 3 July

Post Malone – 4 July

PV Sindhu – 5 July

Kevin Hart – 6 July

50 Cent – 6 July

Sylvester Stallone – 6 July

Frida Kahlo – 6 July

Ranveer Singh – 6 July

Dalai Lama – 6 July

Ringo Starr – 7 July

Mahendra Singh Dhoni – 7 July

Rakeysh Omprakash Mehra – 7 July

Sourav Ganguly – 8 July

Tom Hanks – 9 July

Guru Dutt – 9 July

Nikola Tesla – 10 July

Sofia Vergara – 10 July

Jhumpa Lahiri – 11 July

Alessia Cara – 11 July

Giorgio Armani – 11 July

Malala Yousafzai – 12 July

Harrison Ford – 13 July

Ken Jeong – 13 July

Patrick Stewart – 13 July

Conor McGregor – 14 July

Shiv Nadar – 14 July

Ariana Huffington – 15 July

Katrina Kaif – 16 July

Mallika Dua – 17 July

Vin Diesel – 18 July

Priyanka Chopra – 18 July

Smriti Mandhana – 18 July

Benedict Cumberbatch – 19 July

Gisele Bündchen – 20 July

Naseeruddin Shah – 20 July

Robin Williams – 21 July

Selena Gomez – 22 July

Willem Dafoe – 22 July

Daniel Radcliffe – 23 July

Woody Harrelson – 23 July

Jennifer Lopez – 24 July

Amelia Earhart – 24 July

Azim Premji – 24 July

Pankaj Advani – 24 July

Matt LeBlanc – 25 July

Sandra Bullock – 26 July

Mick Jagger – 26 July

Helen Mirren – 26 July

Kriti Sanon – 27 July

Nikolaj Coster-Waldau – 27 July

Dhanush – 28 July

Sanjay Dutt – 29 July

JRD Tata – 29 July

Arnold Schwarzenegger – 30 July

Lisa Kudrow – 30 July

Henry Ford – 30 July

Christopher Nolan – 30 July

Sonu Nigam – 30 July

Sonu Sood – 30 July

JK Rowling – 31 July

Premchand – 31 July