Blog Posts

Blog Posts
Dec 2019

Keyword Targeting : Do it the right way to improve brand visibility

Brand visibility through keyword targeting
Keywords can be termed as one or more words that people use to search for information. In Search Engine Optimization (SEO), such words are added to websites, blogs, meta-descriptions, etc. with the goal of getting noticed by internet users and search engines. The process of using these words to become more discoverable is better known.....
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Blog Posts
Dec 2019

How to make the best use of TikTok for branded content

TikTok Branded Content
Love it or hate it, there’s not a single day when one doesn’t encounter a TikTok video. It could be sent by a colleague, or it could be someone’s WhatsApp status, or you might see it on a social platform. In a very short time, this Chinese app has registered exponential growth, with its users increasing manifold. After acquiring Musical.ly, TikTok got access to a wider audience, and recently it managed to cross the 120.....
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Blog Posts
Dec 2019

Youtube Policy Change : All that content creators need to know

Youtube Policy Change
We all know that kids videos on YouTube get immense views and session time. As content creators, we have been using this Google-owned monetizing entity to structure our businesses and brands. However, due to a major backlash from audiences reporting ‘inappropriate content for kids’ over the past few months, YouTube has been forced to devise a policy that helps it keep a check.....
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