Blog Posts
Blog Posts
Feb 2021
Complex customer journeys need something new. Think marketing automation
4 min read

Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....
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Blog Posts
Feb 2021
8 Stages involved in the creation of content before it goes live
1 min read

Contributors: Konica Kamra, Sanchea D’Souza and Swapnil Adsul
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Blog Posts
Feb 2021
7 simple writing tips to captivate your readers
2 min read

Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” That said, simple writing is an art that’s learned with time and experience. If there’s one thing a good writer learns through experience, it’s the consequence of complex writing. Unnecessary use of long words can make you sound like a walking thesaurus, and complex sentences often deter or confuse.....