Blog Posts

Blog Posts
Feb 2021

Complex customer journeys need something new. Think marketing automation

marketing automation
Even before we dive into the benefits of marketing automation, here’s how your customer journey looks like today. Ria is a die-hard fan of the stationery brand ABC. ABC Stationery has an excellent offline and online presence. It has physical stores across India, an awesome online store, and even a mobile app that customers can.....
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Blog Posts
Feb 2021

8 Stages involved in the creation of content before it goes live

Stages of content piece
Contributors: Konica Kamra, Sanchea D’Souza and Swapnil Adsul
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Blog Posts
Feb 2021

7 simple writing tips to captivate your readers

simple writing
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” That said, simple writing is an art that’s learned with time and experience. If there’s one thing a good writer learns through experience, it’s the consequence of complex writing. Unnecessary use of long words can make you sound like a walking thesaurus, and complex sentences often deter or confuse.....
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