Blog Posts

Blog Posts
Apr 2020

The right approach to content marketing during a pandemic 

Pandemic
The world is currently going through a hard time. The global pandemic caused by COVID-19 – the novel coronavirus – and the fear of getting infected has brought normal life to a complete halt. Employees across industries, barring the health and medical sector, have been asked to work from home. Governments around the world have.....
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Blog Posts
Mar 2020

Vernacular content: A game changer in content marketing

Vernacular Content
Riding high on the explosion of smartphones and cheap internet services, the Indian population is rapidly moving towards digital platforms. And it’s not confined to metros and Tier I cities any more; the craze for the internet has gripped Tier II and Tier III cities as well. With over 30 languages and 1600 dialects, a.....
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Blog Posts
Mar 2020

Micro moment marketing and the subtle art of leveraging it

Micro Moment Marketing
There’s no better feeling than finding just what you’re looking for, when you’re looking for it. In this digital age, customers have it easy by consulting their smartphones and other devices to find something in a jiffy. Whether it’s a quick recipe for a sudden craving or a restaurant that will deliver a meal at.....
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