Blog Posts

Blog Posts
Jul 2020

9 Content Marketing Friendly Global and Indian Brand Taglines

Indian Brand Taglines
Have you ever played the word association game? Where someone tells you a word and you have to immediately reply with another word that comes to mind? If you think of brands in a similar context, what immediately follows the brand name is likely to be the brand tagline or jingle. Want to give it.....
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Blog Posts
Jul 2020

Recent examples of context in marketing communication in India

0034_Scatter_Rajan_Blog_5_Brands_5-ways_5_pieces_The_art_of_contextual content
The coronavirus pandemic has forced people to figure out creative ways to stay entertained and connected while staying apart. It has increased the time spent online exponentially. There is a continuous upload of content across digital channels on a daily basis, as an increasing number of brands attempt to engage with their customers. This has.....
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Blog Posts
Jul 2020

5 Quality checks that your content needs to pass

5 Quality Checks that you content needs to pass
Updated on 3rd July 2020 “Good content is not storytelling. It’s telling your story well.” – @MarketingProfs Quality and uniqueness are the two key elements that separate your content from the crowd. What is quality content, you ask? “A grammatically correct piece of content that addresses a specific issue or topic and provides a solution.....
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