Blog Posts

Content forms the core of your marketing. So it has to be cohesive, compelling, and convincing enough to hook – and subsequently, convert – your consumers. But is it just about the text? Can simply presenting the text with subheads or bullet points do the trick?  Likely not. With the advent of videos, animations, and infographics, there’s a whole new dimension that can augment the appeal of your content. But you don’t.....

Technology advancements are touching and revolutionizing almost every industry today. In this fast-paced world, marketers that ignore these changes run the risk of being left behind. According to a report by CMI, 63% of businesses have no documented marketing strategy. Given that there are 3.7 billion global users, businesses need to create a streamlined process of planning,.....

So you’re creating valuable, creative, and memorable pieces of content for your business. Great! With your content marketing game going strong, it is important to assess the performance of your content. There are two ways for a business to do this. The first and most obvious way is to hire an expensive professional who can.....