Scatter Editorial Desk

Artificial intelligence is revolutionizing the way content marketing strategies are formulated and executed – with higher reach, more conversion,  and personalized engagement. A lot of things have changed since the pandemic outbreak, and Indian consumer behavior is definitely one of them. 86% Indians have adopted online shopping during the pandemic. This means the number of consumers.....

We’ve comfortably stepped into the era where messaging is the de-facto way of communicating, and direct and latent AI integrations are becoming more common than we think. And chatbots are the perfect example of a combination of the two. When we think of AI technology, we often think of a more in-depth, macro and micro.....

Artificial intelligence (AI) has advanced by leaps and bounds ever since Alan Turing first asked the question, ‘can machines think?’ in 1950. A game changer in all major industries, including content marketing, AI is evolving the way companies conduct themselves in the market. So how does it really fit into the content marketing space? A.....