Scatter Editorial Desk

August is all about the Leos, it’s about the monsoons almost receding, August is about watching ‘Border’ and ‘LOC’, August is at the start of the festivities, August is the tipping point from the quiet, boring first half of the year to the charged up, gearing-up-for-a-rollercoaster, second half of the year. Also, August is all.....

Brand owners must invest in developing high-quality content as part of their SEO strategy to maximize their value in the digital world. Those who fail to do so will probably lose out to competitors because many consumers prefer brands who publish engaging and interesting content. If your audience loses interest in you, they are less.....

Marketing teams in India are increasingly taking the content marketing plunge and ramping up efforts to engage with customers. As they dive in though, the one big question many are asking themselves is, “Should we outsource our brand’s digital content needs?” After all, marketing teams know the product/service best. But the question remains: Even if there are.....