Scatter Editorial Desk
Sep 2017
Content Marketing: The GE way
1 min read
The Content Marketing World 2017 opened with some crystal ball gazing from Joe Pulizzi, the godfather of content marketing himself. Predictions about where we are headed in the future made much of the crowd go hmmm (remember the C+C Music Factory song?). Linda Boff from GE followed with an extremely relevant keynote address, and Scatter.....