Rajan Srinivasan
Jun 2020
Fake news alert – consumer attention spans are shorter than a goldfish memory
4 min read
Ever heard of illusory truth? Wikipedia explains it as a tendency to believe false information as correct after repeated exposure. With marketer after marketer making the point of consumer attention span being less than the memory of a goldfish, some of us may be forgiven for believing this ‘research-led insight’ as gospel truth. But truth.....