Scatter Editorial Desk

Having created 1,20,000+ text and visual pieces for 250+ brands in the B2B and B2C space, here’s what we’ve learnt about creating effective, memorable and engaging content.    

Mark Schaefer is a college educator, marketing consultant and author of 5 marketing books including The Content Code. A recent Onalytica report pegs Mark as the #8 content marketing influencer. He was quick to respond to our request for a tête-à-tête. We loved his answers to our questions and think you will find this read very useful. Read on as he talks about personalization.....

It was early February and we were drawing up our annual editorial calendar targeted at the content marketing fraternity. To kick this off, we wanted a magnum opus of sorts. We wanted to engage with a content marketing guru, a well-known proponent of this form of customer engagement. So we wrote to Joe Pulizzi and.....