Scatter Editorial Desk
Oct 2020
Architecting Desire: A New Strategy For Content Marketing
2 min read
For its 10th anniversary, the Content Marketing World 2020 – Conference and Expo kicked off on Tuesday, 13 October in its most unconventional format yet – it went digital. Although opening keynote speaker and content marketing pundit – Robert Rose – joked that that had been the plan all along. By taking this year’s event.....
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Oct 2020
Content Marketing World 2020: Takeaways from Joe Pulizzi keynote
2 min read
With the pandemic changing the marketing landscape, brands and marketers have been left wondering what they can do to not only better engage with their audience but broaden their reach as well. Founder of Content Marketing Institute – Joe Pulizzi – addressed this and more during his keynote – Where do we go from here?.....