Scatter Editorial Desk
Mar 2021
Here’s how your brand can nail conversational marketing in 2021
2 min read
Have you heard about conversational marketing? Are you wondering what it is and how it can help your business? If the answer is yes, you have come to the right place! Conversational marketing is a dialogue-driven strategy that engages customers with one-on-one conversations in real-time. To put it simply, it uses tools such as chatbots,.....
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Mar 2021
How marketing automation is transforming customer experiences
3 min read
The new normal has expedited the adoption of digital interactions and transactions among customers. With digital marketing attracting a substantial share of a marketer’s budget, marketing automation platforms have begun to attract centre stage. These platforms enable marketers to automate multiple and complex marketing campaigns as well as to measure their impact accurately and instantaneously......