Scatter Editorial Desk

In a rapidly advancing world, people spend most of their time traveling. In India, there are those who daily spend more than two hours commuting from their homes to the office. They just sit in the metro, cabs, local trains, or their cars for these two hours every weekday. During this time, they prefer listening.....

Ever purchased a product or a service solely because someone you knew suggested it? You’re not alone. Ninety-two per cent of customers trust earned media, such as customer referrals and reviews, over other advertising forms. What does this translate to for brands? Significantly lower marketing and advertising cost, as they enjoy high and continued returns without pumping in.....

Research has proven time and again that retaining customers is crucial for a business. Numerous studies have shown that it is as much as five times cheaper to retain a customer than to create a new one. In addition to that, existing customers are more likely to purchase more and try out new products than new customers. But.....