Scatter Editorial Desk
Nov 2018
6 Innovative Diwali campaigns that lit a spark in 2018
3 min read
Termed as the ‘fifth quarter’ by marketers, Diwali is one of India’s most celebrated festivals. Diwali is also the most lucrative time for brands to showcase a brilliant campaign designed to engage their customers. Seeking to make an impact via content, marketers have increased their pre-festive spend from 12-15% in 2017 to 27-30% in 2018. But today brands are.....