Scatter Editorial Desk

Apart from the fact that it’s a visual medium, why should you be marketing on Pinterest? It can offer you one of the largest audiences online – 250M active users every month. Moreover, 87% of pinners have bought a product after finding out about it on the platform. But these studies could hold relevance even for a marketer. Here are some factors that demonstrate how.....

If you’ve been in the field of marketing long enough, you would be aware of the constant debate between organic and paid advertising. The tricky thing is there isn’t one right answer. It’s like apples and oranges; you need both in tailored measures. But first things first: What’s the difference between organic and paid advertising? An organic advertising strategy.....

Social media marketing. This once buzz-worthy marketing trend is not simply that anymore. It is an indispensable tool in the arsenal of modern-day businesses. No doubt it’s a result-bearing platform. But here’s a crucial question you must ask yourself from time to time: how effective is what you’re doing? Here’s where a social media audit comes into play. A social.....